Insights & Trends
Our industry experts provide insights, industry resources, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
Latest Insights
Shaping the Future of Retail: Key Insights from ShopTalk 2024
Shaping the Future of Retail: Key Insights from ShopTalk 2024Over the course of four days, attendees were treated to a dynamic mix of insightful keynotes, workshops and powerful connections at ShopTalk 2024, a well-known conference of retail changemakers. The event...
A Guide To Music For Hotels
A Guide to Music for Hotels Why Adding Music to Your Hotel is a Smart Business MoveSo, you’ve created a beautiful place for guests to stay. You poured over perfect paint samples and fantastic furniture. You cultivated the desired combination of comfort and style to...
Integrated Systems Europe 2024: Innovations and Insights
Integrated Systems Europe 2024: Innovations and InsightsISE is always an exciting event in our calendar, and this year did not disappoint, with some fantastic innovations and big moves from a whole host of brands and newcomers to the industry. Technology is moving...
Future of Retail: Key Takeaways from NRF
Crystal Ball Gaze into the Future of Retail: Key Takeaways from NRFThe energy was electric at NRF: 2024 Retail's Big Show. The National Retail Federation (NRF), is one of the largest retail conferences in the world — a hot spot for industry titans and innovators to...
How Retailers Can Maximize The Potential of Black Friday
How Retailers Can Maximize The Potential of Black FridayBlack Friday has become the busiest shopping day of the year, and is now a major event in the calendar of many retailers and consumers throughout the world. However, the term ‘Black Friday’ isn’t in its infancy...
Top Resources
Sustainability In Retail
Sustainability In RetailConsumers are expecting moreOur 2021 Shopper Sentiments Study revealed that 67% of consumers worldwide declare it is important to them that the brands they shop are committed to being environmentally friendly.In equal measure, 66%, shoppers...
3 Foundations for Hospitality Success in 2021 – and Beyond
3 Foundations for Hospitality Success in 2021 – and BeyondThere’s no question that the hospitality industry is facing an extremely challenging period in 2020. High vacancies may have become the norm over the past few months for existing properties, but simultaneously,...
6 Steps To Effective Restaurant Digital Signage
6 Steps to Effective Restaurant Digital SignageWhen it comes to food service industries, restaurant digital signage isn't just for QSR and Fast Casual. In fact, full service restaurants of all types and sizes are also using this technology to enhance the dining...
3 Keys to Maximizing Your Retail Music Strategy
3 Keys to Maximizing Your Retail Music StrategyAs customers across the globe gradually return to in-store shopping, it’s more important than ever to connect with them on a more emotional, more human level. COVID-19 has left many stressed, concerned and pent up, and...
Best Music Streaming Service
Best Music Streaming Service To create the ultimate Customer Experience, the sound of your business needs to be completely in tune with your brand. Read further to understand what a music streaming service is, how it can affect your customers, and how to determine the...
Unmasking Halloween’s Retail Potential
Unmasking Halloween's Retail Potential: Boosting Customer Experience with On-Premise Digital MediaIn the bustling world of retail, where major holidays often steal the spotlight, Halloween can sometimes be overlooked as a sales opportunity. Yet, hidden beneath the...
How Does Imagesound Compare to Mood Media?
HOW DOES IMAGESOUND COMPARE TO MOOD MEDIA?Which is the better choice for your business? Let’s take a look at the similarities and differences between these two in-store experiential media providers.If you're in the market for in-store media solutions, you may be...
How to Ace The Back-to-School Shopping Experience
HOW TO ACE THE BACK-TO-SCHOOL SHOPPING EXPERIENCE Using data insights from the Sensormatic Solutions 2023 Back-to-School Consumer Sentiment Survey and a survey study from Suzy Market Research, let’s explore how retailers can create captivating shopping experiences...
Evolution of the Store – 1900-1939
THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of EmotionThe beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
Music Genres
MUSIC GENRES There are so many genres of music in the world, it’s hard to classify them all. Here are some of the most well known genres of music today. Genres of Music Music has the incredible power to evoke emotions, bring people together, and transcend language...
How Does Digital Signage Work?
HOW DOES DIGITAL SIGNAGE WORK? The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology...
Evolution of the Store – 1800-1899
THE EVOLUTION OF THE STORE - 1800-18991800 – 1899 The Age of IndependenceThe 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...
Eurovision 2023
EUROVISION 2023What began as a technical experiment in television broadcasting, one of the earliest attempts to broadcast a live televised event to a large international audience, has since become one of Europe’s most-loved watches, with millions of viewers tuning in...
Music For Restaurants
MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business MoveDo you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even realize...
Small Business Marketing Ideas for 2023
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it's the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever your...
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How Does Digital Signage Work?
HOW DOES DIGITAL SIGNAGE WORK? The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology...
Music For Restaurants
MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business MoveDo you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even realize...
Small Business Marketing Ideas for 2023
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it's the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever your...
Highlights from ISE 2023: Trends, Tech & Innovation
HIGHLIGHTS FROM ISE 2023:TRENDS, TECH & INNOVATIONS As the doors close on another fantastic ISE event, we reflect on the highlights.This was the third year for ISE at its new Barcelona home, and what a year it was. With 58,107 unique visitors from 155 countries,...
Top Music Genres for Business
TOP MUSIC GENRES FOR BUSINESS: CHOOSING THE RIGHT SOUND TO BRING YOUR BRAND TO LIFE. The music you choose to play can speak volumes about your brand. What is your business saying?Close your eyes and think of a bank, or a fine dining restaurant, or a high-end clothing...
5 Best Practices For Using Digital Signage To Support Internal Communications
5 BEST PRACTICES FOR USING DIGITAL SIGNAGE TO SUPPORT INTERNAL COMMUNICATIONS The traditional cork board in the break room covered in outdated, tattered and overlooked notices is a thing of the past. Brands across industries now employ digital signage to support and...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience that...
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Industry Resources
Healthcare AV 5 Considerations For Every Practice
Healthcare AV: 5 Considerations for Every PracticeNo matter what field of healthcare you’re in or the size of your facility, quality AV systems are critical to ensuring an exceptional patient experience. They comprise several applications that work together to achieve...
How to Elevate the Patient Experience with Music
How to Elevate the Patient Experience with MusicOne of the biggest mistakes you can make in your patient experience is to think of your healthcare music as a mere commodity for keeping staff happy and filling the air in your waiting room.Rather, music is an essential...
How To Improve The Patient Experience With Healthcare Digital Signage
How to Improve the Patient Experience with Healthcare Digital SignageAs we mention in the 6 Keys to a Better Patient Experience, Healthcare Digital Signage is no longer a trend. Rather, it has become a proven tool that more healthcare providers are leveraging to...
Leveraging Scent Marketing For A Better Patient Experience
Leveraging Scent Marketing for a Better Patient ExperienceWhile Scent Marketing is commonly employed in a variety of consumer goods industries, this tool is especially useful in the healthcare field. It’s no mystery that scent is the strongest sense tied to memory and...
On Hold Messaging For Healthcare: 5 Best Practices
On Hold Messaging for Healthcare: 5 Best PracticesOn-hold messaging may seem trivial, but the truth is that it’s a critical tool that provides a broad range of essential benefits for the provider and the patient.Beyond managing call traffic and retaining callers, hold...
12 Essentials of Effective Hotel Music
12 Essentials of Effective Hotel MusicThe music you play at your hotel is much more than a necessary element of the ambiance you’re aiming to create. When executed the right way, hotel music can be a powerful tool that helps you engage your unique clientele on a...
3 Foundations for Hospitality Success in 2021 – and Beyond
3 Foundations for Hospitality Success in 2021 – and BeyondThere’s no question that the hospitality industry is facing an extremely challenging period in 2020. High vacancies may have become the norm over the past few months for existing properties, but simultaneously,...
Background Music in Hospitality
Background Music in HospitalityAudio branding is a core element of the guest experience, and it's an essential tool for connecting with guests on a deeper, more emotional level. From custom background music mixes to ambient soundscapes,professional hotel music is...
Hospitality AV: How to Find the Right System For Your Property
Hospitality Audiovisual: How to Find the Right System for Your PropertyYour AV system probably isn’t the first thing you think of when it comes to elevating your guest experience – and understandably. However, the truth is that hospitality audiovisual systems play a...
How To Create Lasting Guest Loyalty With A Multi-Sensory Hotel Experience
How to Create Lasting Guest Loyalty with a Multi-Sensory Hotel ExperienceThe ultimate goal of the guest experience is to create memories that guests want to repeat and share, an objective that’s more important today than ever for a number of reasons.Firstly,...
6 Steps To Effective Restaurant Digital Signage
6 Steps to Effective Restaurant Digital SignageWhen it comes to food service industries, restaurant digital signage isn't just for QSR and Fast Casual. In fact, full service restaurants of all types and sizes are also using this technology to enhance the dining...
7 Ingredients For A Better Restaurant Experience
7 Ingredients for a Better Restaurant ExperienceIf there’s one primary take away from this article, it’s this: The ultimate goal of the restaurant experience is to create memories that customers want to repeat and share.Read it again. Say it out loud. Let it simmer to...
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Research Studies & Ebooks
2023 In-Store Trends
How Banks Can Hang Onto Human
Experiential Marketing Handbook
Digital Signage Best Practices
Charting In-Store Trends
In-Store Media Enhances the Shopper Experience
Shopper Sentiments
Quantifying the Impact of Sensory Marketing
The Impact of Sensory Marketing
7 Essentials for Building a Digital Signage Strategy
