MOOD MEDIA BLOG
Welcome to the Mood Media Blog. This is where our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
LATEST POSTS
How Retailers Can Maximize The Potential of Black Friday
How Retailers Can Maximize The Potential of Black FridayBlack Friday has become the busiest shopping day of the year, and is now a major event in the calendar of many retailers and consumers throughout the world. However, the term ‘Black Friday’ isn’t in its infancy...
Top Takeaways from P2PI Live 2023
Top Takeaways from P2PI Live 2023In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations. This year's event delved into...
Importance of Technology In Small Businesses
The Importance of Technology in Small BusinessSmall businesses play a pivotal role in shaping local economies, and technology plays an equally vital role in shaping small businesses. Today, it's no longer a question of whether a small business should embrace...
Best Music Streaming Service
Best Music Streaming Service To create the ultimate Customer Experience, the sound of your business needs to be completely in tune with your brand. Read further to understand what a music streaming service is, how it can affect your customers, and how to determine the...
Unmasking Halloween’s Retail Potential
Unmasking Halloween's Retail Potential: Boosting Customer Experience with On-Premise Digital MediaIn the bustling world of retail, where major holidays often steal the spotlight, Halloween can sometimes be overlooked as a sales opportunity. Yet, hidden beneath the...
How Retailers Can Maximize The Potential of Black Friday
How Retailers Can Maximize The Potential of Black FridayBlack Friday has become the busiest shopping day of the year, and is now a major event in the calendar of many retailers and consumers throughout the world. However, the term ‘Black Friday’ isn’t in its infancy...
Top Takeaways from P2PI Live 2023
Top Takeaways from P2PI Live 2023In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations. This year's event delved into...
Importance of Technology In Small Businesses
The Importance of Technology in Small BusinessSmall businesses play a pivotal role in shaping local economies, and technology plays an equally vital role in shaping small businesses. Today, it's no longer a question of whether a small business should embrace...
Best Music Streaming Service
Best Music Streaming Service To create the ultimate Customer Experience, the sound of your business needs to be completely in tune with your brand. Read further to understand what a music streaming service is, how it can affect your customers, and how to determine the...
Unmasking Halloween’s Retail Potential
Unmasking Halloween's Retail Potential: Boosting Customer Experience with On-Premise Digital MediaIn the bustling world of retail, where major holidays often steal the spotlight, Halloween can sometimes be overlooked as a sales opportunity. Yet, hidden beneath the...
How Does Imagesound Compare to Mood Media?
HOW DOES IMAGESOUND COMPARE TO MOOD MEDIA?Which is the better choice for your business? Let’s take a look at the similarities and differences between these two in-store experiential media providers.If you're in the market for in-store media solutions, you may be...
How to Ace The Back-to-School Shopping Experience
HOW TO ACE THE BACK-TO-SCHOOL SHOPPING EXPERIENCE Using data insights from the Sensormatic Solutions 2023 Back-to-School Consumer Sentiment Survey and a survey study from Suzy Market Research, let’s explore how retailers can create captivating shopping experiences...
Evolution of the Store – 1900-1939
THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of EmotionThe beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
Music Genres
MUSIC GENRES There are so many genres of music in the world, it’s hard to classify them all. Here are some of the most well known genres of music today. Genres of Music Music has the incredible power to evoke emotions, bring people together, and transcend language...
How Does Digital Signage Work?
HOW DOES DIGITAL SIGNAGE WORK? The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology...
Evolution of the Store – 1800-1899
THE EVOLUTION OF THE STORE - 1800-18991800 – 1899 The Age of IndependenceThe 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...
History of Muzak
THE HISTORY OF MUZAK Muzak. It’s a word that most people of a certain age at least vaguely recognize. For many, Muzak is associated with instrumental easy-listening covers, waiting on hold, and elevator music. The Beginning First Radio Broadcasts Muzak Timeline Muzak...
Women of Mood
WOMEN OF MOOD Women's History Month is celebrated during March and is dedicated to highlighting the contributions of women to events in history and contemporary society. Here at Mood, we are proud to count on hundreds of talented women as part of our global team. To...
International Women’s Day at Mood Media
INTERNATIONAL WOMEN’S DAY AT MOOD MEDIAInternational Women’s Day is a day to celebrate the cultural, political, and socioeconomic achievements of women across the globe, but as part of our Women of Mood series, we wanted to know what exactly encapsulates this special...
Music Genres
MUSIC GENRES There are so many genres of music in the world, it’s hard to classify them all. Here are some of the most well known genres of music today. Genres of Music Music has the incredible power to evoke emotions, bring people together, and transcend language...
Eurovision 2023
EUROVISION 2023What began as a technical experiment in television broadcasting, one of the earliest attempts to broadcast a live televised event to a large international audience, has since become one of Europe’s most-loved watches, with millions of viewers tuning in...
Inspirational Women in Music
INSPIRATIONAL WOMEN IN MUSIC The music industry is continuously evolving, with more and more powerful women coming to the forefront, but it wasn’t always so welcoming towards female recording artists. In the early 20th century, many women were barred from performing...
Generational Influence: How Legendary Black Artists Have Inspired The Music Of Today
GENERATIONAL INFLUENCE:HOW LEGENDARY BLACK ARTISTS HAVE INSPIRED THE MUSIC OF TODAY This month, we’re celebrating Black Musicians that are currently making their mark in the world of music. But before we can celebrate today’s artists, we must first honor those who...
Christmas Songs Around the World You Might Not Have Heard
CHRISTMAS SONGS AROUND THE WORLD YOU MIGHT NOT HAVE HEARDWhen it comes to holiday music, there are usually two types of people: those who crank up the classics the second Halloween is out of the way, and those who listen to anything but for the duration of the season....
International Music Day
INTERNATIONAL MUSIC DAYServing more than 500,000 subscriber locations in 100+ countries around the globe, we take “international” to a whole new level. With a talented creative team made up of music supervisors and researchers from all corners of the globe, they have...
Pride Music
PRIDE MUSIC Pride Month is all about acceptance, equality, celebrating the work of LGBTQ+ people, education in LGBTQ+ history and raising awareness of issues affecting the LGBTQ+ community. To celebrate this important month, we wanted to highlight some of our music...
Top Takeaways from P2PI Live 2023
Top Takeaways from P2PI Live 2023In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations. This year's event delved into...
How to Ace The Back-to-School Shopping Experience
HOW TO ACE THE BACK-TO-SCHOOL SHOPPING EXPERIENCE Using data insights from the Sensormatic Solutions 2023 Back-to-School Consumer Sentiment Survey and a survey study from Suzy Market Research, let’s explore how retailers can create captivating shopping experiences...
Evolution of the Store – 1900-1939
THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of EmotionThe beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....
Evolution of the Store – 1800-1899
THE EVOLUTION OF THE STORE - 1800-18991800 – 1899 The Age of IndependenceThe 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...
The Bigger Story Behind Black Friday
THE BIGGER STORY BEHIND BLACK FRIDAY Do you know the real history behind Black Friday? Most people believe that the name originates from the idea of stores moving from “in the red” meaning in debt, to in the black, meaning turning a profit. If that’s the origin you’re...
The Importance Of Properly Licensed Music For Business
THE IMPORTANCE OF PROPERLY LICENSED MUSIC FOR BUSINESS So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered. A lot of people assume that it’s okay to play music off of your phone or computer in...
How Retailers Can Maximize The Potential of Black Friday
How Retailers Can Maximize The Potential of Black FridayBlack Friday has become the busiest shopping day of the year, and is now a major event in the calendar of many retailers and consumers throughout the world. However, the term ‘Black Friday’ isn’t in its infancy...
Importance of Technology In Small Businesses
The Importance of Technology in Small BusinessSmall businesses play a pivotal role in shaping local economies, and technology plays an equally vital role in shaping small businesses. Today, it's no longer a question of whether a small business should embrace...
Best Music Streaming Service
Best Music Streaming Service To create the ultimate Customer Experience, the sound of your business needs to be completely in tune with your brand. Read further to understand what a music streaming service is, how it can affect your customers, and how to determine the...
Unmasking Halloween’s Retail Potential
Unmasking Halloween's Retail Potential: Boosting Customer Experience with On-Premise Digital MediaIn the bustling world of retail, where major holidays often steal the spotlight, Halloween can sometimes be overlooked as a sales opportunity. Yet, hidden beneath the...
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
How Does Digital Signage Work?
HOW DOES DIGITAL SIGNAGE WORK? The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology...
Music For Restaurants
MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business MoveDo you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even realize...
Small Business Marketing Ideas for 2023
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it's the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever your...
Highlights from ISE 2023: Trends, Tech & Innovation
HIGHLIGHTS FROM ISE 2023:TRENDS, TECH & INNOVATIONS As the doors close on another fantastic ISE event, we reflect on the highlights.This was the third year for ISE at its new Barcelona home, and what a year it was. With 58,107 unique visitors from 155 countries,...
Top Music Genres for Business
TOP MUSIC GENRES FOR BUSINESS: CHOOSING THE RIGHT SOUND TO BRING YOUR BRAND TO LIFE. The music you choose to play can speak volumes about your brand. What is your business saying?Close your eyes and think of a bank, or a fine dining restaurant, or a high-end clothing...
5 Best Practices For Using Digital Signage To Support Internal Communications
5 BEST PRACTICES FOR USING DIGITAL SIGNAGE TO SUPPORT INTERNAL COMMUNICATIONS The traditional cork board in the break room covered in outdated, tattered and overlooked notices is a thing of the past. Brands across industries now employ digital signage to support and...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience that...
What Does the Metaverse Mean for Retail?
WHAT DOES THE METAVERSE MEAN FOR RETAIL? It may be the talk of the town right now, but many people are still confused about, and in some cases extremely wary of, the metaverse. So what exactly is this mysterious concept and what does it mean for the future of retail...
SOLUTIONS & INDUSTRY RESOURCES
See the latest solution and industry research, whitepapers and articles.
5 Marketing Strategies to Captivate Your Customers
5 HOLIDAY MARKETING STRATEGIES TO CAPTIVATE YOUR CUSTOMERS Get Your Customers in the Mood This Holiday Season A lot of work goes into holiday marketing strategies, particularly those online or on television, but what about those for your brick and mortar business?...
Sustainability In Retail
SUSTAINABILITY IN RETAILConsumers are expecting moreOur 2021 Shopper Sentiments Study revealed that 67% of consumers worldwide declare it is important to them that the brands they shop are committed to being environmentally friendly.In equal measure, 66%, shoppers...