The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
2026 Consumer Survey: Hospitality Atmosphere
Guests Notice. Do Hotels?: What Our 2026 Consumer Survey Reveals About Hospitality AtmosphereYou check into a hotel after a long travel day. The lobby has warm lighting, a subtle scent that's hard to name but easy to notice, and music that feels soothing. You planned...
A Guide To Music For Hotels
A Guide to Music for Hotels Why Adding Music to Your Hotel is a Smart Business MoveSo, you’ve created a beautiful place for guests to stay. You poured over perfect paint samples and fantastic furniture. You cultivated the desired combination of comfort and style to...