How can brands balance global luxury with neighborhood authenticity As international retailers expand beyond major shopping districts to open locations in characterful neighborhoods, they need to navigate the needs of loyal and new customers while delivering a...
Store-as-a-Platform: Building AI-Driven Retail
The Rise of Store-as-a-Platform: How Retailers Are Building Extensible AI-Driven Experience Changing a layout, swapping out seasonal promos, updating messaging — these retail store design shifts once required a physical overhaul. A simple change could take months of...