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Curb Wait Times with On-Hold Messaging for Retail
Convert passive caller holding time into a revenue-generating media asset with our fully managed and licensed on-hold messaging solution. Reduce call abandonment, drive high-intent sales, and ensure brand consistency across your global store network.
Deliver Consistency
Deploy a unified on-hold messaging strategy, manage voice talent, and update content across your store network from a single, centralized platform.
Ensure Compliance
Our on-hold messaging solution for retail is free from legal risk, providing fully licensed music beds and voiceovers aligned with global commercial broadcast standards.
Boost Sales
Transform caller wait times into a focused marketing opportunity by strategically promoting new products, services, and loyalty programs at the point of contact.
Our On-Hold Messaging Solution for Retail
Transform an unavoidable operational touchpoint into a valuable and active sales and service channel with our on-hold messaging solution. Reinforce your brand identity, reduce perceived wait times and call hang-up rates, and improve the customer experience.
%
of callers surveyed preferred professionally recorded on-hold messages over dead air or silence.
– Cellular Marketing Magazine
%
increase in caller retention rates when informative on-hold messaging is played versus silence.
– USWest
%
of callers make a purchase as a result of something they heard while on hold.
– Maximarketing
How Does On-Hold Messaging Help Your Retail Business?
The moment a customer initiates a call, they are an engaged and high-value prospect for your store. On-hold messaging not only improves their call experience and elevates brand perception but also provides an opportunity to share important information, highlight new products and promotions, or bring awareness to your loyalty program and online services.
Enhance Experiences
Callers engaged by upbeat on-brand music and informative messages perceive wait times to be significantly shorter, reducing frustration and making the interaction feel more satisfying.
Generate Revenue
Use the time your audience is engaged to share seasonal promotions, high-margin services, and upsells. Our expert scriptwriters seamlessly integrate sales and service messaging.
Enforce Brand Voice Consistency
Corporate headquarters maintains absolute control over all scripts, approved voice actors, and audio mastering, ensuring that every caller receives the exact same high-quality, on-brand message, regardless of the store they dial.
Drive Digital Engagement
Direct callers to essential self-serve resources by providing links to your e-commerce sites for order tracking, loyalty program sign-ups, and social media accounts.
Why Choose Mood Media as Your On-Hold Messaging Partner?
Mood Media is the market leader in consumer audio experiences, combining specialized creative production and high-security deployment technology to manage complex retail networks. We provide a streamlined, fully managed system that empowers your corporate team to maintain absolute control over your brand voice across your global store network.
“The On-Site messages do a great job of getting our customers’ attention and enhancing the experience at our stores. And with On-Hold Messaging, we’re able to prevent hang-ups and direct call traffic to the right departments. If you want Voice Messaging that truly drives results and has great service to back it up, go with Mood. You won’t be disappointed.”
– Michelle Coalson, Retail Marketing Planner II, Cabela’s
Proprietary Harmony Platform
Our secure, centralized content management system provides headquarters with a single, highly secure interface to orchestrate, audit, and instantly deploy all messaging content across the entire retail network.
End-to-End Creative Service
Access our in-house team of expert copywriters, voice talents, and audio engineers who craft the ideal message and select the perfect licensed music bed to align with your sales and brand objectives.
Unified Global Deployment
Benefit from our network of certified technicians and service partners who ensure reliable, consistent system integration with all major phone and VoIP telecommunications systems across every store location.
Proactive Technical Oversight
We offer continuous remote diagnostics and 24/7 technical support, rapidly addressing any system issues to guarantee maximum uptime for this critical point-of-contact channel.
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Frequently Asked Questions
New to on-hold messaging for retailers? Here are some frequently asked questions to help you better understand this powerful communication tool.
How often should we update our on-hold messages and licensed music?
We typically advise updating your on-hold content and music quarterly to align with new seasons, marketing promotions, and critical company announcements, keeping your message timely and relevant.
Does this system integrate with our existing VoIP/phone infrastructure?
Yes. Our solution is engineered to seamlessly integrate with most modern telecommunications systems, including advanced VoIP and cloud-based telephony setups.
Does Mood Media handle all necessary music licensing for on-hold messaging?
Absolutely. We manage all required performing rights organization (PRO) licensing and reporting for the music beds used in your on-hold messages, removing any legal liability or copyright risk from your retail business.
How is content controlled across a large, multi-region retail network?
The Mood Harmony platform can enforce centralized governance, allowing headquarters to approve, schedule, and lock specific scripts and content across the entire global store footprint to ensure complete consistency and brand safety.
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