Malcolm McRoberts
Chief Executive Officer

Malcolm McRoberts is Chief Executive Officer (CEO) at Mood Media and serves on its board of directors. Malcolm sets the strategy for the business, is our key customer advocate and drives cross-functional alignment to support sustained and profitable growth.

Malcolm joined Mood in January of 2021 and brings with him more than 30 years of executive-level management, operations and technology experience. Prior to joining Mood, he served as an Operating Executive on the Value Creation team at Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses. He previously was President of Deluxe Corporation’s (a Fortune 500 company) Small Business Services Division, where he led the transformation and growth of the organization from a US-based provider of primarily checks and forms to an international provider of technology-enabled marketing and business operations solutions. Before his position as President, Malcolm served as Deluxe’s CIO/CTO and also held various senior executive roles at NCR in London, France and the US. He began his career at Merloni Elettrodomestici SpA in the UK and Italy, and Lucas Aerospace, UK.

Malcolm holds a Master’s in Engineering (Distinction) from the University of Warwick and a Bachelor of Engineering (Honors) degree from the University of Strathclyde. He also holds a Master’s Certificate in Commercial Project Management from George Washington University, and he completed the AMP program from INSEAD France.

Jennifer Mitchell
Chief Operating Officer

Jennifer Mitchell is Chief Operating Officer (COO) at Mood Media, responsible for leading Mood’s global operations teams including service delivery, customer service, business systems, fulfillment/procurement and sales support. Her focus centers on improving Mood’s customer experience while optimizing operational efficiencies.

Jennifer joined Mood in early 2021, bringing with her 30 years of seasoned experience supporting multi-channel Fortune 100 and Fortune 500 global sales and service organizations, primarily at Deluxe Corporation and NCR Corporation.

Prior to joining Mood, she served as a Partner at Paradise Capital, leveraging her analytical skills and broad experience in operations and finance to help businesses set strategy, drive execution, and optimize processes to deliver profitable growth. In addition, she spent 10 years at Deluxe as the Vice President of Operations for the Small Business Services division, tasked with optimizing business processes, rolling out enterprise systems and delivering operational efficiencies. She also led a $100 million sales channel, driving both acquisitive and organic growth. She has experience improving customer service practices from small business to enterprise-level corporations with a focus on overall client and customer experience.

Jennifer graduated with honors, receiving her BS in Finance and Accounting from the Kelley School of Business at Indiana University. She also holds an active CPA license.

Mark Walter
Chief Financial Officer

Mark Walter is Chief Financial Officer (CFO) at Mood Media, leading Mood’s global finance teams and executing financial strategies to drive heightened revenue performance, create organizational synergies and increase operational efficiencies.

Mark joined Mood in April 2021, bringing more than 15 years of experience as a CFO in various industries including technology, retail, financial services, healthcare, manufacturing and more. He has particular expertise in operational finance, M&A, treasury and foreign currency operations, debt and capital markets, private equity, and transactional work/business integration.

Prior to Mood, Mark served as CFO of The Legacy Companies, leading all of their global financial operations, human resources, IT, supply chain, demand planning and logistics. Before that, Mark was CFO of QEP, where he helped the company grow from $300M to $500M in revenue. He has experience working in private equity-owned businesses as well as large public companies, and spent over a decade early in his career with KPMG.

Mark graduated magna cum laude with a BA in Economics from the University of Maryland, Baltimore County, and is an active CPA.

Craig Hubbell
Chief Revenue Officer

Craig Hubbell serves as Mood Media’s Chief Revenue Officer (CRO), focused on leading all aspects of revenue performance by generating greater growth across key sales channels, market verticals, geographies and products. His responsibilities include optimizing all revenue streams and supervising the global sales, marketing and customer satisfaction teams worldwide to ensure all are working in lockstep to create, drive and manage both short- and long-term revenue growth. In addition to an intense focus on revenue generation, Craig also has a deep understanding of Mood’s customers and their requirements.

Craig brings with him a robust industry acumen, including over 28 years of executive leadership experience, first-hand knowledge of the media space and results-driven solutions with B2B brands. He spent 15 years at PlayNetwork, where he held a number of strategic leadership and sales management roles, and most recently served as their CEO. In all of these roles and throughout his tenure, Craig helped to grow the business extensively – reaching more than 400 client brands in 100+ countries worldwide and $100M in revenue. Previously, he also held leadership roles at AEI Music and Tectonic Audio Labs.

Craig holds a BA from the University of Washington and was selected to be a founding member in the University of Michigan’s Quantum Shift program, the nation’s premier executive development program for America’s most promising entrepreneurs.

Trey Courtney
Chief Product and Partnerships Officer

Trey Courtney is Chief Product and Partnerships Officer at Mood Media, responsible for leading the company’s global product strategy and delivering solutions to market through product and partnership development. Trey brings 20+ years of experience in technology development and professional services at both large and small companies. He joined Mood in 2009 and has since helped to broaden Mood’s global product portfolio with visual and interactive solutions as well as develop and nurture key strategic partnerships, including with Pandora, Sonos and DISH Network.

Prior to Mood, Trey held a variety of product management and professional service roles at both enterprise and startup companies. Among these, he worked at Accenture, where he was responsible for managing development projects with major players in the technology space such as eBay and Sun Microsystems.

Trey is also a Board member with TeXchange and has served as a mentor since 2013 for Capital Factory, an organization that helps nurture and develop technology startups in Texas. He has a BA in Finance from the University of South Carolina and holds multiple certifications in product management and delivery.

Sheri Michalec
Chief People Officer

Sheri Michalec, who joined Mood Media in 2005, serves as Chief People Officer. In this global role, she has oversight of Mood’s people practice and is responsible for leading all global human resource functions in support of Mood’s strategic direction and growth plans.

Prior to this position, Sheri most recently served as Senior Vice President of Human Resources for Mood’s North American operations, supporting the business and its talented people through many successful integration efforts. Before that, she served as Vice President of Human Resources for DMX Music which merged with Muzak, LLC, both purchased by Mood Media.

Before joining Mood, Sheri was Assistant Vice President in the legal department of the New Media division of AMFM, Inc., where she guided management regarding employment matters. Prior to AMFM, she worked at Capstar Broadcasting, providing HR business support and operational expertise to acquire radio stations across 75 markets in preparation for an IPO. Sheri has held similar leadership roles within media and technology sectors during her 20+ years’ tenure in the HR practice as well.

Sheri earned a Bachelor’s of Science from the University of Texas at Austin and a Master’s of Science from the University of North Texas. She also maintains her SPHR/SHRM-SCP certification.


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