The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Small Business Marketing Ideas for 2023
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it's the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever your...
Highlights from ISE 2023: Trends, Tech & Innovation
HIGHLIGHTS FROM ISE 2023:TRENDS, TECH & INNOVATIONS As the doors close on another fantastic ISE event, we reflect on the highlights.This was the third year for ISE at its new Barcelona home, and what a year it was. With 58,107 unique visitors from 155 countries,...
Top Music Genres for Business
Get the vibes to fit the fall season! Enjoy 30% OFF your subscription, plus a Free Player, and Free 2-3 Day Shipping when you use promo code: FALL30. Click here.TOP MUSIC GENRES FOR BUSINESS: CHOOSING THE RIGHT SOUND TO BRING YOUR BRAND TO LIFE. The music you choose...
5 Digital Signage Best Practices for Internal Comms
5 BEST PRACTICES FOR USING DIGITAL SIGNAGE TO SUPPORT INTERNAL COMMUNICATIONS The traditional corkboard in the break room covered in outdated, tattered and overlooked notices is a thing of the past. Brands across industries now employ digital signage to support and...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience...