How can brands balance global luxury with neighborhood authenticity As international retailers expand beyond major shopping districts to open locations in characterful neighborhoods, they need to navigate the needs of loyal and new customers while delivering a...
Hannaford shoppers sing praises for new in-store music
About a year ago, Scarborough-based Hannaford supermarkets re-energized its music selection, which for years was piped in over a single satellite channel playing soft and forgettable pop and jazz. Now, the chain's 187 stores, including 66 in Maine, each have access to...
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Mood Media vs. Cloud Cover
MOOD MEDIA VS. CLOUD COVERMusic brings people together. For many of us, it defines who we are. It shapes our personality. More importantly, music can establish an emotional connection.Many companies aim to define the personality of their brand by harnessing the power...