Bridging the Memorability Gap: When Hotel Atmosphere Becomes a Financial Asset By Jeff Cottom, Mood MediaWhen a stay is comfortable but completely uninspiring, it introduces a hidden vulnerability to your asset portfolio. Hotel sensory branding is the key to a better...
Hannaford shoppers sing praises for new in-store music
About a year ago, Scarborough-based Hannaford supermarkets re-energized its music selection, which for years was piped in over a single satellite channel playing soft and forgettable pop and jazz. Now, the chain's 187 stores, including 66 in Maine, each have access to...
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Mood Media vs. Cloud Cover
MOOD MEDIA VS. CLOUD COVERMusic brings people together. For many of us, it defines who we are. It shapes our personality. More importantly, music can establish an emotional connection.Many companies aim to define the personality of their brand by harnessing the power...