Creating an Intentional Holiday In-Store Experience From audio messaging to visual displays, seasonal takeovers can transform the in-store experience—when every element works together. Barry McPhillips, Head of Creative at Mood Media, explains why your holiday...
About a year ago, Scarborough-based Hannaford supermarkets re-energized its music selection, which for years was piped in over a single satellite channel playing soft and forgettable pop and jazz. Now, the chain’s 187 stores, including 66 in Maine, each have access to 10 diverse channels. The change, prompted by employee feedback, allows for a wide variety of genres like hard-edged rock, upbeat contemporary pop, classic hits, country, and hip-hop, creating a much more engaging experience for both shoppers and staff.