The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
National Restaurant Association (NRA) Show | May 17-20th, 2025 | Chicago, IL
Customer Experiences Start with Storytelling
Join Dan Howell, Senior Director, Mid-Market Sales, and Kelly Clark, Enterprise Account Director, at the National Restaurant Association (NRA) Show in Chicago, IL, from May 17-20, 2025!
Schedule a quick conversation to learn how Mood Media helps brands blend storytelling with tech through music, digital signage, digital menu boards, audiovisual systems, and managed drive-thru solutions, to drive meaningful and personalized customer connections.
Today’s customers are interested in new in-store technology:
%
91% of diners say the ambiance — including music, lighting, and scent—directly influences their perception of the brand.
-Mood Media, State of the In-Store Experience
%
81% of customers prefer companies offering personalized experiences.
-ACA 2024 State of Customer Service and CX study
%
76% of diners say a positive customer experience is more important than speed or price.
-Deloitte, The Restaurant of the Future
%
70% of customers value recognition of their history with the company, including past purchases and support interactions.
-ACA 2024 State of Customer Service and CX study
Want even more insights?
Keep exploring to learn about current customer trends redefining service expectations.
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Schedule an appointment @ National Restaurant Association
Dan Howell, a Senior Director at Mood Media, is a seasoned professional with 25 years of experience delivering innovative technical and media solutions tailored for the restaurant and quick-service restaurant (QSR) industries. Renowned for his deep expertise in the dynamic digital signage space, Dan understands emerging trends and cutting-edge solutions that shape modern restaurant and QSR concepts.
Dan has worked closely with brands such as Qdoba, Outback Steakhouse, Bonefish Grill, Carrabbas Italian Grill, Fleming’s Prime Steakhouse, Olive Garden, Cheddars Scratch Kitchen, Eddie V, and Yardhouse. Each of these brands has a unique and strategic customer service experience approach leveraging A/V, Visuals, and Managed Services options via Mood.
Dan’s passion for innovation and commitment to excellence make him a trusted leader in transforming the digital landscape for restaurants worldwide.
As Enterprise Account Director at Mood Media, Kelly Clark brings 25 years of expertise in sales and global account management within the audio, video and digital signage industry. His focus includes system design, installation, service, and custom content management for major global brands including Buffalo Wild Wings and Raising Cane’s. He has also managed and let high-profile projects in prestigious locations worldwide, such as 5th Avenue and the Las Vegas Strip.
In addition, Kelly has spent more than a decade in the restaurant industry, contributing to the growth of a brand from 6 to 140 units. His roles included operations, marketing, bar program development and franchise sales giving him a well-rounded perspective on the needs of restaurant and QSR clients.
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