Bridging the Memorability Gap: When Hotel Atmosphere Becomes a Financial Asset By Jeff Cottom, Mood MediaWhen a stay is comfortable but completely uninspiring, it introduces a hidden vulnerability to your asset portfolio. Hotel sensory branding is the key to a better...
Study: Sensory Experiences Drive Shoppers Back to Stores
Mood Media’s new study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” examines the in-store customer experience across ten countries 90 percent of consumers globally say they are more likely to revisit stores that leverage music, visuals and...