How can brands balance global luxury with neighborhood authenticity As international retailers expand beyond major shopping districts to open locations in characterful neighborhoods, they need to navigate the needs of loyal and new customers while delivering a...
Study: Sensory Experiences Drive Shoppers Back to Stores
Mood Media’s new study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” examines the in-store customer experience across ten countries 90 percent of consumers globally say they are more likely to revisit stores that leverage music, visuals and...