Why 43% of Shoppers Judge Stores by Vibe, Not Just Value While today's retailers are locked in a fierce battle over price points and inventory, our latest retail data solutions reveal a shift in consumer behavior that is much harder for competitors to replicate: the...
Study: Sensory Experiences Drive Shoppers Back to Stores
Mood Media’s new study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” examines the in-store customer experience across ten countries 90 percent of consumers globally say they are more likely to revisit stores that leverage music, visuals and...