The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Study: Sensory Experiences Drive Shoppers Back to Stores
Mood Media’s new study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” examines the in-store customer experience across ten countries 90 percent of consumers globally say they are more likely to revisit stores that leverage music, visuals and...