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Premier Restaurants Romania
Case Study
About Premier Restaurants Romania
Premier Restaurants Romania, the country’s developmental licensee for McDonald’s, operates over 100 restaurants—including drive-thrus and McCafés—in 29 cities. As one of Romania’s leading quick-service restaurant operators, the company is committed to delivering consistent quality and innovation across all locations.
Objective
Already a loyal music client, the team was ready to enhance the in-store experience. They engaged Mood Media to lead an initiative to modernise communications at the point of sale. The goal: go fully digital with a flexible, high-performance solution that combines dependable service with strong value.
The operator chose Mood as its Digital Signage partner based on our deep expertise and proven ability to deliver comprehensive, end-to-end solutions focusing on performance and scalability. Mood managed the entire process, from initial consultancy and system design to hardware installation, content creation, and long-term maintenance.
Solutions
Digital Signage
Mood successfully designed, installed, and configured the full digital signage ecosystem, which included Digital Menu Boards, Video Walls, Digital Price Lists, Info Kiosks, Touchscreens, Tablets, and single screens placed strategically throughout the restaurants.
Content Creation & CMS
Our talented in-house creative teams provide ongoing content support and strategic consultancy. Our proprietary Harmony CMS manages video content, ensuring seamless delivery and easy local adaptation across all restaurant locations.
Music
Mood also curates dynamic overhead music playlists tailored to the brand’s youthful, high-energy audience. Genres include pop, hits, electro, and club — all carefully mixed to keep the in-store vibe fresh and engaging.
The Results
By working with Mood, Premier Restaurants Romania’s digital transformation elevated the customer experience while supporting operational goals. The solution enables staff to inform, educate, upsell, and inspire guests at key moments, helping to reinforce the brand’s positioning and boost overall sales performance.
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