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Classic Football Shirts Case Study
Elevating the Small Business Experience with Retail Digital Signage
About Classic Football Shirts
Founded in 2006, Classic Football Shirts was born out of a passion for football nostalgia and frustration with the difficulty of finding iconic European football shirts from past tournaments. With stores in Manchester and London, this retailer has become a haven for European football fans, offering an unparalleled collection of vintage apparel that celebrates the game’s rich history.
Objective
The Classic Football Shirts team wanted to enhance its brand experience while driving more foot traffic to the London store. They planned to achieve this by installing engaging and eye-catching retail digital signage with visual content relevant to their customers.
Solutions
Digital Signage
The use of dual-sided display technology was central to this installation, with a Samsung screen strategically positioned in the front window to capture attention both inside the store and among passersby. This prime placement leverages the screen’s ability to deliver dynamic, engaging content to a broad audience, enhancing customer experience and brand visibility. By optimizing reach and impact, the dual-sided display is a powerful tool for engagement and advertising.
Content Management
The visuals are managed through Mood’s proprietary Harmony content management system. This platform allows Classic Football Shirts to efficiently and rapidly manage, update, and adjust their visual content. This level of control and flexibility allows them to keep their in-store digital signage fresh, relevant, and engaging for their customers.
Results
As a result of working with Mood Media, retail digital signage enhanced the in-store experience for this retailer with attention-grabbing visuals – boosting engagement and attracting potential customers.
“The screen has certainly enhanced the in-store experience at all levels. We wanted to catch the customer’s eye as they entered the store, utilizing our social media content and offering additional branding opportunities to our event clients. We don’t get much organic footfall, so the objective was mainly to boost the engagement of those who have traveled to visit and create a more immersive experience when in-store. From our first contact, Mood Media was quick to respond and was interested in our brand, presenting a strong range of tailored and considered options. We feel this has been achieved and would explore further opportunities to work with Mood.”
– Rory Lewandowski, Retail Manager at Classic Football Shirts
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