The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
In-Store Marketplace: The Premier Retail Media Network for Physical Stores
A compelling customer experience is never one-dimensional. Our in-store marketplace creates a retail media ecosystem that utilizes digital media to create emotional influence and drive transactional impact, optimizing every touchpoint for retailers.
Programmatic Activation
Enable your retail media platform with a streamlined and centralized point of access to deliver in-store digital ads.
Omnichannel Enablement
Empower your advertisers with smarter, data-driven decisions that drive measurable results across every channel.
Playbook Approach
Strengthen every facet of your business, from infrastructure to sales enablement, with a focus on both scalability and compliance.
What is In-Store Marketplace (ISM)?
In-Store Marketplace (ISM) simplifies in-store retail media management through a unified software platform and media player application. With one login, retailers can manage audio and display schedules, content workflows, advertising planning, and ad‑serving.
By automating both audio and screen content, ISM turns digital media systems into standards-based measurable impressions. Ad inventory is accessible to third parties through direct sales, managed services, and programmatic integrations, enabling brands to reach shoppers at the point of purchase with precision and scale.
By combining automation and centralized control, ISM empowers retailers to optimize every touchpoint and unlock new revenue streams through in‑store advertising.
%
of retail sales still occur in brick‑and‑mortar stores.
– eMarketer (“In-Store Retail Media Spend Will Hit $1 Billion in 2028”)
%
of global marketers say Retail Media Networks will play a bigger role in their media mix in 2025.
– Nielsen 2025 Global Annual Marketer Survey
%
of consumers say a seamless and cohesive shopping experience across physical and digital touchpoints is important.
– Vibenomics, 2025 In-Store Advertising Report
How Does In-Store Marketplace Help Your Business?
Unlock the power of in-store media.
Retail media must enhance the customer experience, not exist in isolation. Our platform empowers retailers to seamlessly integrate in-store activity into their overall commerce media campaigns. This makes your in-store strategy as data-driven and performance-focused as your onsite and offsite efforts, fully activating customer reach.
Drive Positive Customer Experiences
Deliver dynamic content across individual display zones and in-store audio using streamlined multi-approver workflows that keep creative both relevant and compliant.
Centralize In-Store Infrastructure
Unify in-store media from any hardware and software provider to simplify campaign and content management through a single platform.
Deliver Monetization of In-Store
Combine in-store audio and digital signage campaigns to provide advertisers with increased unit volume sales.
Standardize Audience Measurement Models
Simplify in-store media planning through a standardized impression methodology, using first or third-party data, for better targeting and measurement.
Why Choose Mood as Your In-Store Retail Media Partner?
With ISM, we simplify in‑store retail media with a self‑serve, automated platform that unites audio, visual, and advertising. By harmonizing every touchpoint in brick‑and‑mortar locations, we can create compelling customer experiences that drive emotional connections and demonstrate measurable sales impact.
“Retailers are unlocking a new era of growth through in-store media. For too long, the complexity of building standardized programs has limited their ability to fully capture revenue potential. The ISM platform changes that dynamic by giving retailers a seamless way to monetize their physical stores as digital marketing channels—driving incremental sales, strengthening brand partnerships, and creating scalable new revenue streams.”
– Dave Simon, EVP of Advertising, Mood Media and President, In-Store Marketplace (ISM)
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Retail Media FAQs
Discover how ISM helps retailers and brands engage shoppers, boost visibility, and drive measurable results right at the point of purchase.
How does in‑store retail media (digital screens, in‑store audio) enhance the customer journey?
In‑store retail media transforms the shopping experience by delivering dynamic content through digital screens and in‑store audio. These channels engage shoppers at the point of purchase, provide relevant product information, and create a more personalized environment. By combining entertainment, promotions, and targeted advertising, retailers can increase dwell time, drive impulse purchases, and strengthen brand loyalty.
What is the structure of the In-Store Marketplace CMS?
ISM is a proprietary CMS and retail media advertising platform fully owned and operated by Mood Media. Mood Media provides the hardware, installation, and field tech support, while ISM delivers a centralized ecosystem for managing audio, visual content, and advertising. The platform is supported end‑to‑end by our internal team, ensuring updates, patches, and SOC 2 Type 2 compliance are maintained seamlessly.
Does the ISM platform enable role‑based permissions for managing content across multiple locations and devices?
Yes. ISM uses Account‑Based Attribute Controls (ABAC) to manage roles and permissions across departments and stakeholders. Native workflow approvals allow IT support, enterprise marketing teams (non‑paid content), and advertising teams (paid content) to collaborate efficiently while maintaining secure, role‑specific access across multiple locations and devices.
Does the ISM platform support impressions‑based ad serving and tracking?
Absolutely. ISM is built natively for impressions‑based delivery and tracking across enterprise‑scale retail environments. Our proprietary impressions model has been independently audited by The Trade Desk, Yahoo, and Neutronian. The platform serves tens of millions of impressions daily, ensuring advertisers can measure reach, performance, and ROI with confidence.
Can ISM integrate with DSP systems for programmatic ad buying and placements?
Yes. ISM integrates with multiple SSPs and DSPs to support programmatic advertising. Deal IDs are linked to campaigns within our sales management dashboard, where approvals for orders and creative are managed by designated Mood Media roles. Programmatic buys are seamlessly approved, scheduled, delivered, and reported directly within ISM, making it a fully native feature of the platform.
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