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The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Personalization in Retail: The Myth of the Average Shopper In 2026, personalization in retail has moved beyond a digital trend to become a survival mandate for the physical store. Increasingly, leading retailers are discovering how personalized in-store advertising...
Inside the Future of Physical Retail: 10 Stores Mastering Sensory Brand Experiences On a rainy January afternoon in New York City, a group of retail leaders, brand partners, and media gathered in SoHo for a guided tour through the future of physical retail. Discover...
Experience Becomes Retail and QSRs’ Most Valuable Product Retail and quick service restaurants (QSRs) are paying closer attention to what it actually feels like to be inside their spaces in 2026. Across both industries, the in-person experience is re-emerging as a...
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