Bridging the Memorability Gap: When Hotel Atmosphere Becomes a Financial Asset By Jeff Cottom, Mood MediaWhen a stay is comfortable but completely uninspiring, it introduces a hidden vulnerability to your asset portfolio. Hotel sensory branding is the key to a better...
Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and Pro customers. This partnership enables Lowe’s to leverage Vibenomics’ in-store digital technology. Lowe’s is now the first market mover within the home improvement vertical for chain-wide in-store audio programmatic ad buying.
Through programmatic audio advertisements, brands will connect more directly with Lowe’s shoppers. Lowe’s media network can now leverage Vibenomics’ in-store digital technology to launch targeted, specialized audio ads throughout Lowe’s owned and operated locations.