The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and Pro customers. This partnership enables Lowe’s to leverage Vibenomics’ in-store digital technology. Lowe’s is now the first market mover within the home improvement vertical for chain-wide in-store audio programmatic ad buying.
Through programmatic audio advertisements, brands will connect more directly with Lowe’s shoppers. Lowe’s media network can now leverage Vibenomics’ in-store digital technology to launch targeted, specialized audio ads throughout Lowe’s owned and operated locations.