Creating an Intentional Holiday In-Store Experience From audio messaging to visual displays, seasonal takeovers can transform the in-store experience—when every element works together. Barry McPhillips, Head of Creative at Mood Media, explains why your holiday...
Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and Pro customers. This partnership enables Lowe’s to leverage Vibenomics’ in-store digital technology. Lowe’s is now the first market mover within the home improvement vertical for chain-wide in-store audio programmatic ad buying.
Through programmatic audio advertisements, brands will connect more directly with Lowe’s shoppers. Lowe’s media network can now leverage Vibenomics’ in-store digital technology to launch targeted, specialized audio ads throughout Lowe’s owned and operated locations.