The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
Channels Reach Customers at Leading East Coast Grocery Brands: Food Lion, Giant Food, The GIANT Company, and Stop & Shop
Salisbury, N.C., (Oct.3, 2024) – AD Retail Media, the advertising arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, is now offering enhanced in-store audio solutions to further empower consumer packaged goods (CPG) partners as they look to develop personalized omnichannel media plans. Through a partnership with Vibenomics, a Mood Media Company, CPG suppliers can leverage data and insights to create in-store audio strategies that complement their in-store programming across the AD Retail Media channel mix.
“Enhanced audio provides even more opportunity for our partners to inspire customers during their shop,” said Bobby Watts, SVP, AD Retail Media. “They also provide increased agility for our partners because of the speed to market. Through these channels, our partners can respond instantly to what customers are experiencing. For example, the channels could be leveraged to drive units by promoting cold beverages or frozen treats during a heat wave, or to promote a new product launching in stores.”