Hospitality Digital Signage: Inform & Inspire Guests

Digital signage is a catch-all term that refers to the electronic visual displays that can be used to convey information, show advertisements, or entertain audiences. It’s a visually engaging way to communicate with people in any property that could benefit from a dynamic alternative to traditional static print signage, from boutique hotels and luxury resorts to conference centers and spas.

Digital signage, such as LCD or LED screens, is typically used to showcase dynamic content, including text, images, videos, and animations. This content is controlled by a centralized content management system and can be used to replace traditional print signage like event boards to engage guests, promote amenities, or share important information.

Digital signage solutions are electronic displays that are used to solve a problem or optimize operations for a hotel. These solutions are customized to meet the property’s needs and pair compelling content with commercial-grade screens to deliver key messages to the target audience. Digital signage solutions typically encompass the hardware, software, and content management systems required.

Digital signage displays offer a dynamic visual alternative to static displays. They are used to display content that might include videos, images, or text. Hoteliers can use these displays to share promotions, highlight new amenities, communicate their brand story, or simply entertain their guests. The content displayed can usually be updated remotely and adjusted based on performance data.

Yes, digital signage can be used as a TV, but it may not be the best solution. Digital signage displays aren’t designed to replicate a TV viewing experience, and an external device, like a media player or streaming accessory, will usually be needed to show TV content. For the best of both worlds, Mood Media offers a branded TV experience that seamlessly blends commercial content with traditional TV programming.

Digital content design is the strategic process of creating the content that will make your digital displays as effective and impactful as possible. Crafting compelling digital signage content means taking the time to understand your audience, structuring storytelling, and ensuring it is adaptable to various digital platforms. In many cases, digital signage templates are used to speed up the content creation process while ensuring brand consistency.

Most hotel groups with multiple properties will find managing their digital signage infrastructure centrally is more efficient, secure, and cost-effective.

Having a centralized managed system, controlled with digital signage software, enables:

• Streamlined Content Deployment: Upload, schedule, and distribute content across your entire display network.
• Brand Consistency: Ensure your message is consistent across locations.
• Enhanced Security & Control: Implement security protocols, update software, and manage access controls to reduce vulnerabilities.
• Scalability: Simply expand your network with new displays without needing complex individual setups.
• Real-Time Monitoring: Benefit from managed services for tailored support, data-driven insights, and proactive troubleshooting.

Keeping your digital signage content and data secure is essential. Our multi-layered security strategies provide the peace of mind you need. Each strategy is focused on three key areas:

• Robust Access and Authentication: We establish and enforce specific security standards across organizations with customizable access and authentication.
• Industry-Leading Encryption: We safeguard your sensitive information using industry-leading encryption protocols to prevent unauthorized access.
• Comprehensive Data Protection: We take a holistic approach to ensure your end-to-end digital signage operations remain secure.

A strong foundation of industry certifications and accreditations ensures the quality and reliability of digital signage solutions. These include:

• Technical Proficiency: Our team holds a broad range of Certified Technology Specialist (CTS) certifications and has an in-depth understanding of audio-visual technology.
• Systems Design & Installation: Our expertise in managing and installing complex audio-visual systems is highlighted through the CTS-D (Design) and CTS-I (Installation) recognized industry certifications.
• Project & Program Management: Our commitment to efficient project oversight and delivery is evidenced in our accreditations from the Project Management Institute (PMI).

The price of a cost-effective digital signage system will always depend on your businesses’ specific needs and the scale of the system.

Costs will be determined by:

• Hardware: Core hardware components include displays, media players, and mounting equipment. The pricing for these components will be impacted by factors like screen size, display resolution, commercial-grade features, and specialized functionality like interactive touchscreens.
• Software Licensing: For effective content management and scheduling, digital signage software will typically come with recurring costs on a pay-per-screen or per-device basis.
• Installation Services: Professional installation fees can vary depending on the number of displays, location, and any infrastructure modifications.
• Content Creation: To cover the design and production of content for displays such as graphics, videos, and interactive elements. This can be a recurring expense.
• Ongoing Support & Maintenance: This includes technical assistance, software updates, and hardware support for seamless operational efficiency.

Digital signage software licensing models are typically designed to be flexible and scalable.

Common models include:

• Subscription-Based (SaaS): This is the most common model and requires recurring monthly or annual fees to cover access to the software, any updates, and ongoing support. Pricing can vary based on the number of screens and media players and any specific features.
• Perpetual Licensing: This model requires a single upfront payment for indefinite use of the software. Additional fees may be needed for updates and support.
• Tiered/Feature-Based Licensing: Many providers offer different tiers providing access to advanced features, increased storage, or expanded user access.

Licensing costs also depend on network size, essential features (such as analytics and interactivity), and the desired level of ongoing support required.