The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Shoptalk Europe 2025 | Fira Gran Via | Barcelona, Spain
Customer Experiences Start with Storytelling
Join Katie Thomas, Business Development Director, and Mat Wilde, VP of EMEA Sales, at the Fira Gran Via in Barcelona from 2-4 June 2025.
Schedule a quick conversation to learn how Mood Media helps brands blend storytelling with tech like retail AI, music, digital signage, and in-store media advertising, to drive meaningful and personalised customer connections.
Today’s customers are interested in new in-store technology:
%
81% of customers prefer companies offering personalized experiences.
-ACA 2024 State of Customer Service and CX study
%
70% Real-time recommendations while you shop, shown on a tablet or screen of customers value recognition of their history with the company, including past purchases and support interactions.
-ACA 2024 State of Customer Service and CX study
%
52% of shoppers want thoughtfully curated playlists that blend familiar and unexpected songs, signaling a desire for fresh and familiar experiences.
-Mood Media 2024 Music Survey
%
30-40% increase in sales from immersive and interactive experiences through interactive displays, augmented reality, or in-store digital experiences.
-Harvard Business Review
Want even more insights?
Read the recent Fast Company article to learn about current customer trends redefining retail.
Digital Displays Influence Purchase Decisions: Data Proves ROI
Schedule an appointment @ Shoptalk Europe 2025
Katie Thomas is an experienced Business Development Director at Mood Media, where she partners with leading retailers to transform in-store experiences through innovative audio, visual, and scent solutions. With a strong focus on the EMEA region, Katie helps brands connect with their customers in meaningful, memorable ways.
She brings over 10 years of experience building strategic relationships and delivering impactful, tech-driven solutions that enhance the customer journey. At Shoptalk Europe, Katie is keen to connect with retail leaders and explore new ways to drive engagement and elevate the in-store environment.
As Vice President of EMEA Sales at Mood Media, Mat Wilde leads the business development strategy across the region, driving growth through new markets, partnerships, and innovative product solutions. With over 20 years of experience in strategic business development, sales, and marketing, particularly within the retail sector, Mat brings a wealth of expertise in delivering impactful digital solutions.
Mat leverages deep knowledge of Mood Media’s suite of sensory marketing offerings—including digital signage, audio and music curation, and scent marketing—to design customized experiences that align with clients’ brand goals. He plays a key role in shaping the company’s go-to-market strategies while managing and scaling a high-performing EMEA sales team.
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