In 2024, businesses will explore how to use AI as more than one-off facilitator of efficiency and productivity. AI will become an integral tool to daily workflows and become a true operational partner. For example, in customer service, AI’s ability to ‘understand’ and quickly answer customers’ questions will help them place orders faster. At businesses of every size, the opportunities are enormous. In 2024, businesses must eliminate the gap between discovery and purchase to remove friction.
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