The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
About a year ago, Scarborough-based Hannaford supermarkets re-energized its music selection, which for years was piped in over a single satellite channel playing soft and forgettable pop and jazz. Now, the chain’s 187 stores, including 66 in Maine, each have access to 10 diverse channels. The change, prompted by employee feedback, allows for a wide variety of genres like hard-edged rock, upbeat contemporary pop, classic hits, country, and hip-hop, creating a much more engaging experience for both shoppers and staff.