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Pepe Jeans
Case Study
About Pepe Jeans
Born on London’s iconic Portobello Road in 1973, Pepe Jeans London is one of the brands that forms global fashion group AWWG. Today, 50 years later, the brand remains true to its original mantra and its promise to create the world’s most exciting denim fashion. The diversity and mix of cultures that define the city of London also define the personality of Pepe Jeans, being a constant source of inspiration for the women’s, men’s and junior collections. Pepe Jeans is music, culture, fashion, London, and denim: this is Pepe Jeans.
CASE STUDY SUMMARY
- Custom Music
- Digital Signage
- Speaker Systems
- Mood Harmony CMS
OBJECTIVE
Reinvention to keep up with the latest trends is not limited to the Pepe Jeans product offering, but also extends to their stores. As part of their latest revamp, Pepe Jeans entrusted Mood Media to provide an in-store atmosphere that exudes the brand’s British spirit.
Solutions
Custom Music
Our professional music supervisors worked closely with Pepe Jeans to develop a bespoke music program that portrays the dynamism and revolutionary nature of this iconic brand.
Digital Signage
All visual hardware featured in the latest Pepe Jeans stores has been designed and installed by Mood Media.
Speaker Systems
To ensure sound of the utmost quality throughout all areas of the store, Mood installed a strategically designed top of the range speaker system within all new Pepe Jeans stores.
Content Management System
Via Mood’s proprietary brand experience platform Mood Harmony, Mood’s music and content specialists are able to schedule any custom playlists and visual content for all Pepe Jeans stores around the world.
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