The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
NRF 2025 | Jacob K. Javits Convention Center | New York City | Jan 12-14th
Customer Experiences Start with Storytelling
Join David Duff, Senior Director of Global Business Development, and Jaime Bettencourt, SVP of Global Account Management and Marketing at the Jacob K. Javits Convention Center in New York City from Jan. 12-14th.
Schedule a quick conversation to learn how Mood helps brands blend storytelling with tech like retail AI, digital signage, and music to drive meaningful customer connections.
Today’s customers are interested in new in-store technology:
%
81% of customers prefer companies offering personalized experiences.
-ACA 2024 State of Customer Service and CX study
%
70% Real-time recommendations while you shop, shown on a tablet or screen of customers value recognition of their history with the company, including past purchases and support interactions.
-ACA 2024 State of Customer Service and CX study
%
52% of shoppers want thoughtfully curated playlists that blend familiar and unexpected songs, signaling a desire for fresh and familiar experiences.
-Mood Media 2024 Music Survey
%
30-40% increase in sales from immersive and interactive experiences through interactive displays, augmented reality, or in-store digital experiences.
-Harvard Business Review
Want even more insights?
Read our latest report to learn more about what customers want from their shopping experience.
Schedule an appointment @ NRF 2025
David Duff is a senior-level global business development leader primarily connecting international brands with solutions for in-store experiences, customer engagement, immersive shopping journeys, and employee communication.
A 30-year veteran works with Fortune 500 companies across the C suite, including marketing, operations, and customer service teams, to unite holistic solutions that drive results and deliver exceptional experiences.
Jaime Bettencourt, SVP of Global Account Management and Marketing at Mood Media, is an accomplished senior-level sales and marketing leader with a proven ability to achieve double-digit revenue growth, recognized for designing world-class customer experiences for leading lifestyle and retail brands.
She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media, and technology solutions for Fortune 100 clients in the retail space. Throughout Jaime’s 20+ years in the experiential industry, she’s been in various marketing, branding, and sales leadership roles – working with global organizations to enhance in-store experiences through targeted brand initiatives and marketing strategies supported by customer insights and analytics.
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