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Amplify Your Hospitality Brand with Custom Music
Tell your brand story through sound with our Custom Music solution for hospitality. Collaborate with our expert music supervisors to create fully branded, bespoke programs, original compositions, and sonic logos that resonate with your ideal guests.
Cement Brand Identity
Combine bespoke programs and original compositions to create a consistent, memorable, and instantly recognizable soundscape across your properties worldwide.
Increase On-Premises Spend
Harness the power of sound to entice guests from the lobby into your bars and restaurants, encourage impulse bookings, and lengthen dwell time with familiar and appealing audio.
Enhance Zone Atmospheres
Curate a custom music experience that improves the ambience of your individual hotel locations, from the high-energy fitness center to the tranquil spa, for both your guests and employees.
Our Custom Music Solution for Hospitality
Cut through the noise of the competitive hospitality industry with custom music that helps you stand out, enhances your brand perception, and forges closer emotional connections with your guests.
%
of luxury travelers agree that a well-curated, bespoke music program is a critical component of a premium brand experience.
– Psychology & Marketing
%
of guests say the most useful on-premises content is on-brand music and timely promotions.
– Mood Media Dynata Survey
%
of guests are more likely to recommend a brand if its music is unique and memorable, directly impacting brand advocacy.
– Journal of Marketing Research
How Does Custom Music Help Your Property?
Successfully deploying custom music requires a delicate blend of art and algorithm. Work closely with our global team of music designers and supervisors to craft bespoke programs that reflect your brand identity and strike a chord with your guests. We’ll help you deliver a multisensory on-premises experience that is consistent and captivating across your flagship resorts, boutique hotels, and urban properties.
Define an Audio Strategy
The most impactful soundscapes are strategic. We take time to understand your brand and develop a plan that encompasses custom music for every zone, dayparting schedules, and signature sonic moments.
Commission Custom Compositions
Connect with talented composers and musicians to create original music that aligns with your objectives and captures the essence of your brand, perfect for sonic logos in elevators or hold music.
Distribute Worldwide
Ensure sonic consistency across your global hospitality footprint by distributing custom and bespoke programs in multiple formats through our easy-to-use Mood Harmony™ platform.
Why Choose Mood Media for Custom Music?
We’re the original sound designers of the hospitality industry, specializing in transforming the way you use audio in your properties and taking you from background music to branded soundscapes. We’ve partnered with thousands of brands with national and global footprints, spanning over 200,000 locations. We have the experience and industry understanding to create custom music that shapes your guests’ perception and leaves a lasting impression.
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Explore our latest research on how using recognized artists and tailored music programming can significantly boost on-premises spend and improve guest retention.
Frequently Asked Questions
Considering Custom Music for hospitality? Here are some frequently asked questions to help you better understand this powerful communication tool.
How do I choose the right music for my hotel?
It is important that you have a clear strategy in place. As the world’s leading provider of music licensing for business and experts in program curation, Mood Media can help you to identify the songs, artists, genres, and ambient sounds that will appeal to your target guest and reflect your brand identity. Once you have a sonic branding framework in place, you can curate a program of on-brand licensed tracks that can be deployed cross-channel.
Can I customize the music for different zones?
Yes. You can work with a music supervisor to create distinct custom programs for your lobby, spa, bar, and pool areas, ensuring the vibe is always appropriate for the space and time of day.
Do I need a music license for my properties?
If you would like to use music in your properties or in your brand marketing, you will need to make sure it is licensed. You can negotiate licensing fees for an individual track, sonic logo, or original composition, or invest in a music library that only offers fully licensed or royalty-free songs you can use without fear of legal difficulties from PROs.
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