The Retail Multiverse: Personalization & Community Connection at the Speed of Culture As customer expectations shift and AI opens the possibility of personalization to more brands, successfully navigating the retail multiverse will require a delicate balance of human...
HFS Federal Credit Union
Case Study
“Mood Media makes music and on-hold messaging incredibly simple. The online portal is so easy to use, and it offers plenty of customization options for both music and on-hold messages. Our members and staff really enjoy the music selection, and my representative at Mood is awesome. I really appreciate his helpful suggestions on music and voicing selections as well as script writing. Mood just makes it really easy for our Marketing team of two.”
– Ashley Yamamoto
HFS Federal Credit Union
About HFS Federal Credit Union
With six branches serving more than 50,000 members, HFS Federal Credit Union is Hawaii’s largest credit union. For more than 80 years HFS has operated by the values of ‘Ohana (family), Kūpono (honesty), and Kuleana (responsibility), and they’re especially committed to ensuring the success and growth of the communities they serve.
HFS strives to provide the best possible experience for their members, whether they’re visiting a branch or calling in. To help enhance that welcoming experience, for more than a decade HFS has relied on Mood for Overhead Music and On-Hold Music & Messaging.
The Solution
ON-Hold Music & Messaging
For HFS, On-Hold Music & Messaging is designed to do more than simply keep their callers on the line. A friendly and knowledgeable voice engages callers with valuable information regarding online banking, debit card usage and locating ATMs. HFS also uses On-Hold Messaging to drive awareness of their social media pages, highlight community involvement and promote financial services. All messaging is backed by an upbeat acoustic guitar track, and both music and messaging are professionally recorded, mixed and mastered by Mood.
Mood Mix Pro
For overhead music, HFS uses Mood Mix Pro, the world’s most reliable music streaming platform designed for business. Mix Pro features the world’s largest library of fully-licensed music, including millions of tracks and hundreds of professionally-designed programs. Additionally, all tracks are screened for content and lyrics to ensure that they’re appropriate for business use.
Mix Pro is supported and controlled by an intuitive web-based portal, providing HFS with centralized control of the music at all of their branches. Authorized users can select and schedule specific programs to play at any location, at any time. With Mix Pro’s “slider-based” interface, users can also take a more hands-on approach and create, manage and save their own custom mixes.
In order to ensure maximum reliability and seamless playback, Mood Mix Pro is backed by a small, yet powerful device that downloads and stores content as it streams. As a result, music will continue to play from the device in the event of an internet disruption.
The Results
Thanks to Mood Music and Messaging, HFS can create a more branded, yet highly welcoming member experience. As mentioned by HFS Marketing Coordinator Ashley Yamamoto, Mood makes her job much easier, too.
“Mood Media makes music and on-hold messaging incredibly simple. The online portal is so easy to use, and it offers plenty of customization options for both music and on-hold messages. Our members and staff really enjoy the music selection, and my representative at Mood is awesome. I really appreciate his helpful suggestions on music and voicing selections as well as script writing. Mood just makes it really easy for our Marketing team of two.”
– Ashley Yamamoto
HFS Federal Credit Union
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