HACKETT LONDON
CASE STUDY
ABOUT HACKETT LONDON
Hackett London, one of the brands that forms global fashion group AWWG, is best known for its excellence in craftsmanship and attention to detail. Hackett is a reflection of British menswear with its story beginning in 1983, when Jeremy Hackett opened his first second-hand clothing shop in King’s Road, Chelsea. It was here that he started to create his own clothing, combining traditional styles with contemporary cuts. Inspired by iconic British menswear, Hackett specializes in classic English tailoring for the modern man. Today, the brand has over 1,000 outlets worldwide and offers a range of products and services including bespoke tailoring at its 14 Savile Row store.
CASE STUDY SUMMARY
- Custom Music
- Digital Signage
- Speaker Systems
- Mood Harmony CMS
OBJECTIVE
To enhance the in-store atmosphere of their characteristically sophisticated spaces yet preserve the brand’s British essence and traditional feel, Hackett London put their trust in Mood Media.
SOLUTIONS
CUSTOM MUSIC
In close collaboration with the brand, Mood’s creative music team adapted a sophisticated pop music program, following the brand’s brief, to best represent Hackett London across all of its stores.
DIGITAL SIGNAGE
All visual hardware featured in the newest Hackett London stores has been designed and installed by Mood Media.
SPEAKER SYSTEMS
To ensure sound of the utmost quality throughout all areas of the store, Mood installed a strategically designed top of the range speaker system within all new Hackett London stores.
CONTENT MANAGEMENT SYSTEM
Via Mood’s proprietary brand experience platform Mood Harmony, Mood’s music and content specialists are able to schedule any custom playlists and visual content for all Hackett London stores around the world.
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