The Music That Keeps Customers Shopping
An insider look at the popular genres of in-store music that influence your customers to stay longer and spend more (or leave faster!)
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Walk into any thriving business and you’re likely to be greeted by upbeat songs, feelgood sounds, and positive vibes.
That’s no accident.
Music is a powerful tool for shaping the shopping experience and influencing customer behavior.
In the United States, 83% of shoppers prefer hearing music when they shop. And more than two in three shoppers say the right music is important to them.
But when it comes to business success, the right in-store music does more than fill the silence— it keeps customers in the store longer, boosting sales and enhancing brand loyalty.
The Genres That Keep Customers Engaged
When creating an inviting atmosphere in your place of business, not all music genres are created equal. According to recent surveys, certain types of music are particularly effective at making customers want to stay and shop longer.
Here’s a breakdown of the leading genres that encourage customers to linger:
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%
of younger customers say they’ve stayed in a physical place of business longer because they were enjoying the music.
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Mood Media offers top stations that play the best in pop, rock, alternative, classic, hip-hop,jazz, R&B, soul, indie, and any other genre of music to fit your brand.
Small businesses can start today with a free music player from Mood.
Larger companies looking for customer solutions should contact our sales team to learn more about enhancing your brand experience.
The Genres That Send Customers Packing
While the right music can entice customers to stay, the wrong tunes can have the opposite effect. Here are the genres most likely to make customers head for the exit:
%
of shoppers warn they’ll disengage if brands make poor music choices such as unenjoyable or “unfitting” music or music that’s played too loudly.
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![](https://us.moodmedia.com/wp-content/uploads/2024/07/2c.webp)
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![](https://us.moodmedia.com/wp-content/uploads/2024/07/4c.webp)
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Take these results with a grain of salt of course. The music you play in your business needs to fit your brand. If aggressive punk and metal resonate with your customers – go for it!
Music: The Sound of Your Brand’s Success
The power of music in retail is undeniable. It’s not just about filling the airwaves; it’s about creating an experience that resonates with your customers and aligns with your brand.
From the infectious beats of pop to the relaxing tones of jazz, Mood Media’s music solutions are designed to enhance the shopping experience, making your store a place where customers love to linger.
So, why not let the right music set the tone for your brand’s success?
Discover how Mood Media can transform your store’s atmosphere and elevate your brand by visiting Mood Media’s Music Solutions. Let’s create a soundtrack that elevates your business.
Interested in finding the right music for your brand?
Small businesses can start today with a free music player from Mood.
In need of even more solutions to elevate your customer experience?
Contact our sales team to learn more.
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