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Moe’s Casa Mexicana
Case Study
About Moe’s Casa Mexicana
From its roots as a beloved American staple, Moe’s Southwest Grill is going global. To connect with a world of new fans, they’re launching a new international expression: Moe’s Casa Mexicana.
This new identity is the cornerstone of Moe’s global expansion, and Mood Media was brought on board to help them bring this vibrant new concept to life. While its core fun spirit and delicious eats remain, Moe’s has adapted its approach to welcome every guest, from replacing the classic self-serve model with a more curated, simplified ordering process to celebrating its classic dishes with bold adaptations tailored for local tastes.
Under the guidance of its parent company, GoTo Foods, Moe’s is ready to bring its unique flavor and signature experience to the world, starting with its first major international foothold in India.
Objective
For its first international expansion, Moe’s Casa Mexicana set out to create a vibrant, festive, and immersive atmosphere that embodies the brand’s “Fiesta Spirit.” They needed a partner to help elevate every guest interaction by aligning an audio identity with the brand’s personality and its target demographic of Gen Z and Millennials.
Solutions
To create a unified and dynamic brand experience, Mood Media collaborated with the International team at GoTo Foods, seamlessly integrating sound and technology into a single, cohesive strategy that fits Moe’s Casa Mexicana.
Curated Music Program
At the heart of the experience is a custom audio identity designed to be a “cultural adventure” that embodies one of the brand’s core belief: “We believe in celebrating the everyday.”
The curated playlists are a rich blend of mainstream global Pop, vibrant Latin Pop, and traditional regional styles, lending upbeat authenticity to the soundtrack. This is mixed with classic Latin Grooves informed by funky old-school Latin Soul and Jazz, ensuring a soundtrack that feels both current and timeless, and immersing guests in the dining experience.
Content Management
Leveraging the Mood Harmony platform, the Moe’s Casa Mexicana team maintains complete, centralized control over the custom music program for all locations. The system enables easy content updates from a single corporate interface, which is key to protecting brand consistency across diverse international markets. This ensures a unified, high-quality audio experience for every customer, regardless of their location.
Sound Systems
A great atmosphere is felt, not just heard. That’s why Mood Media doesn’t use a one-size-fits-all approach to audio. Instead, we installed professionally designed sound systems that are custom-built for each restaurant.
This high-performance audio solution is carefully tailored to the unique size and specific challenges of a busy environment, ensuring the curated music program is flawlessly delivered with crystal-clear sound, making every song an integral part of the experience.
Results
By integrating sound and technology into a seamless strategy, Mood Media helped Moe’s Casa Mexicana elevate its guest experience and deepen brand connection. The custom music program delivers a consistently vibrant and festive atmosphere that embodies the brand’s “Fiesta Spirit” using influential and iconic artists blended with authentic Latin elements. Professionally designed sound systems ensure every song is delivered with flawless clarity. This holistic approach ensures a dynamic, memorable experience that resonates with the brand’s target audience, equipping Moe’s Casa Mexicana to deliver its unique brand identity at a global scale.
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