Personalization in Retail: The Myth of the Average Shopper In 2026, personalization in retail has moved beyond a digital trend to become a survival mandate for the physical store. Increasingly, leading retailers are discovering how personalized in-store advertising...
Make Your Space Memorable with Franchise Scent Marketing
Create a unified and recognizable multisensory brand identity with the strategic use of scent. Transform the way visitors feel about your franchises, inspire action, and create lasting connections across every location.
%
of shoppers revealed the right scent is important in their in-store experience.
– Mood Media Survey
%
of global consumers believe fragrances can help them be more focused or concentrated.
– Prolitec
%
of consumers are more likely to remember a brand if it has a distinctive scent.
– ScentAir
%
of all emotions generated every day are due to smell.
– ScentAir
Franchise Scent Solutions
Smell is the sense with the strongest link to memory and emotion, making it the most powerful tool for franchise brands looking to create lasting connections with their customers.
Choose an instantly recognizable signature scent to deploy across your entire footprint. Our cloud-integrated approach to scent marking means you can control the fragrance levels in every unity, while our comprehensive data enables scent marketing optimization at scale.
We design and implement tailored scent solutions that meet the compliance standards and strategic objectives of your franchise network.
How Does Scent Marketing Help My Franchise?
Scent can have a transformative effect on franchise operations. In an industry where consistency is key to trust, scent can be used to create a uniform brand experience, evoke specific emotions, and encourage positive customer behavior across your network.
Increased Engagement
Scent inspires curiosity and engages the senses. Customers are more likely to enter and make impulse purchases in spaces that feature pleasant, intriguing, and on-brand scents, providing an immersive and memorable experience on every visit.
Emotional Connection
Strategically selected scents align with your target demographic, triggering positive memories and connections. The right fragrance can foster a lasting relationship with your brand, regardless of which location they visit.
Brand Differentiation
A distinct brand aroma sets you apart from your competitors. A signature scent becomes synonymous with your name, helping customers recognize and remember your franchise long after they leave.
Brand Recognition and Recall
A signature scent is a powerful memory trigger. Encountering your unique aroma immediately reminds customers of positive brand experiences, strengthening recall and driving repeat sales and loyalty across the network.
Customer Satisfaction
Enjoyable scents improve environments, elevate employee wellbeing, and make locations feel clean and inviting. This positive perception directly impacts satisfaction scores (CSAT), driving higher ratings and reviews.
What is a Franchise Scent Strategy?
Also known as ambient scenting, scent marketing is the strategic use of custom fragrances to influence customers’ emotions, brand perception, and behavior when they spend time in your locations.
Scent is powerful thanks to its direct link to memory and emotion. This scientifically proven connection means carefully chosen aromas can trigger strong responses and have a lasting impact on brand equity.
By diffusing carefully curated scents, franchises can craft unique and memorable multisensory experiences that deliver consistency, encourage impulse purchases, and evoke familiarity.
Custom Fragrances
Develop unique scents that align perfectly with your brand identity and existing environment, creating a signature scent for your franchise network.
Targeted Delivery
Deploy scents ambiently or focus them on specific zones, ensuring consistent application across different floor plans.
Odor Remediation
Eliminate unwanted background odors and replace them with an attractive fragrance to maintain brand standards.
Reliable Technology
Disperse scent around your space consistently over time with our reliable, cloud-managed diffusion systems.
Data-Driven Capabilities
Leverage comprehensive data to analyze the impact of scent on customer behavior to optimize the way fragrance is used across your network.
Our Case Studies
Bringing Experiences to life
INTERSPORT
Fryday
Mango Teen
Microsoft
Porcelanosa
Our Case Studies
Bringing Experiences to life
INTERSPORT
Fryday Case Study
Mango Teen Case Study
Microsoft Case Study
Porcelanosa Case Study
Why Trust Mood Franchise Scent Solutions?
It’s not just about finding fragrances; we curate custom, scalable scent strategies tailored to your locations, brand identity, and target customers. Mood is an expert in the franchise industry and fully versed in the science of sensory marketing to ensure your use of aromas is safe, compliant, and on-brand.
“Mood Media installed scent devices and a custom scent solution to create a fresh aroma so FRYDAY can control the scent within every space to exactly what they would like their customers to experience.”
– Lucian Florea, CEO & Founder, Fryday, Romania
Consultative Strategy
We take time to work closely with your corporate team to understand your unique goals, customer profile, and brand personality to select or develop the perfect scent profile for your rollouts.
Sensory Expertise
Our knowledge of the invisible impact of scent and its effect on human emotion and memory means we can ensure the fragrance you choose will transform perceptions and inspire action.
Network Consistency
Your brand identity influences everything we do. Your chosen scent must reflect your brand personality, creating a powerful signature fragrance that is consistent across your locations worldwide.
End-to-End Rollouts
You never have to go it alone; our expert team will support you at every stage, from initial scent selection to professional installation and ongoing system maintenance across the network.
Cloud-Managed Scent Hardware
To ensure the success of a scent solution, it needs to be deployed consistently throughout all the locations in your network. We provide best-in-class, commercial-grade diffusion hardware to ensure reliable fragrance quality and coverage within your spaces. By partnering with leading technology providers, we build systems that are safe, efficient, and centrally controlled.
Our advanced diffusion systems use cold-air nebulization to create an invisible, dry micro-mist. This technology guarantees consistent scent distribution while also providing a crucial safety advantage: there is no heat, water, or flames involved.
Stand-Alone Diffusers
A flexible and focused option for smaller footprints, lobbies, and back-of-house areas.
Targeted Systems
Designed for use in key areas like entrances, digital displays, and service counters, our targeted systems provide precise scent delivery.
Centralized Management
All our scent systems are cloud-managed to allow you to control the aroma intensity and schedule deployment remotely across one location or the entire franchise network.
HVAC Integrated Diffusers
Ideal for larger locations with expansive square footage, these diffusers deliver seamless coverage by utilizing existing ventilation systems.
Frequently Asked Questions
How do I choose the right scent for my franchise?
Our consultative approach to franchise scent marketing starts with understanding your brand values, business objectives, and target audience. With support from our expert team, you can find fragrances that align with your goals. Choose an invigorating aroma to keep the energy high in high-traffic periods or select a calming scent to extend dwell time.
How does scent marketing increase revenue?
Scent marketing can make a measurable difference to your bottom line. By creating a pleasant environment, scent can encourage people to enter your location, make impulse purchases, and plan a return visit. Scent also has the power to increase the perceived value and quality of your brand offering.
What technology is used to diffuse the scent?
At Mood Media, we use cold-air nebulization technology, the most advanced commercial method on the market. This technology breaks fragrance oil down into an ultra-fine, dry mist, ensuring it’s distributed uniformly and consistently. Unlike consumer plug-ins, cold-air diffusion is flame-free, leaves no residue, and its intensity can be precisely controlled via the cloud.
Is ambient scenting safe for my guests and employees?
Yes, commercial-grade fragrances are formulated with the highest quality ingredients and comply with strict international safety standards including IFRA (International Fragrance Association) guidelines. Our advanced diffusion systems ensure scent levels remain far below regulated safety thresholds to maintain a non-toxic, comfortable environment for guests and staff alike.
Can the scent be centrally controlled?
Yes, our systems are fully programmable so you can control the schedule and intensity at one or multiple locations remotely. This allows corporate HQs to ensure brand compliance across the network while adjusting for local operating hours.
Does scent marketing actually work?
Yes, scent marketing has yielded proven results. Scent is the most powerful sense, tied to emotion and memories, and studies have shown that it can increase sales, improve overall satisfaction, and cement brand recall.
We partner with every industry
Full-scope creative strategy, solution design, content development, comprehensive delivery and support.
Retail
Restaurant
Hospitality
QSR
Automotive
Grocery
Healthcare
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Elevate your Customer Experience through the power of Scent Solutions.