Drive QSR Profit and Efficiency: 7 Crucial Benefits of Digital Menu BoardsAre you aware of the benefits digital menu boards can have on your business? In today's fiercely competitive Quick Service Restaurant (QSR) environment, operators must use every tool available...
Make a Lasting Impression with Scent Marketing
Create a multisensory experience that inspires action and forges connections with your customers through strategic use of scent marketing for quick service restaurants. Transform the way visitors feel about your brand and deliver memorable results.
%
of shoppers revealed the right scent is important in their in-store experience.
– Mood Media Scent Research
%
of global consumers believe fragrances can help them concentrate or be more focused.
– Prolitec
%
of consumers are more likely to remember a brand if it has a distinctive scent.
– ScentAir
%
of all emotions generated every day are due to smell.
– ScentAir
QSR Scent Marketing
Scent is the sense with the strongest link to memory and emotion, making it the most powerful tool for quick service restaurants looking to create lasting connections with their customers.
Create an instantly recognizable signature scent across your entire footprint. Our integrated approach to scent marketing means you can control the fragrance in every restaurant while our comprehensive data allows you to optimize your scent marketing strategies.
We design and implement custom QSR Scent Marketing solutions to meet the scale and strategic objectives of your business.
How Does Scent Marketing Help My Business?
Scent can have a transformative effect on quick service restaurants. In an industry where scent is an important contributor to taste and appetite, it can be used to create a positive impression, evoke certain emotions, and influence order behavior.
Increased Engagement
Scent inspires curiosity and engages the senses. Customers are more likely to enter restaurants and make impulse purchases in spaces that feature pleasant, intriguing, and appetizing scents, providing an immersive and memorable experience on every visit.
Emotional Connection
Strategically selected scents align with your target customer, triggering positive memories and emotive connections. The right fragrance can foster a lasting relationship with your restaurant.
Brand Differentiation
A distinct restaurant aroma sets you apart from your competitors. A signature scent becomes synonymous with your brand, helping customers recognize and remember your restaurant long after they leave.
Brand Recognition & Recall
A signature scent is a powerful memory trigger. Encountering your unique aroma elsewhere immediately reminds customers of positive dining experiences, strengthening recall, and driving repeat sales and loyalty.
Customer Satisfaction
Pleasant scents improve environments, improve employee wellbeing, and make quick service restaurants feel clean and inviting. This positive perception directly impacts customer satisfaction, driving higher ratings and reviews.
What is Scent Marketing?
Also known as ambient scenting, scent marketing is the strategic use of custom fragrances to influence a customer’s emotions, brand perception, and behavior when spending time in your restaurant.
Scent is powerful thanks to its direct link to memory and emotion. This scientifically proven connection means carefully chosen aromas can trigger strong responses and have lasting impact.
By diffusing carefully curated scents, restaurants can craft unique and memorable multisensory experiences that increase appetites, encourage impulse purchases, and evoke familiarity and nostalgia.
Custom Fragrances
Develop unique scents that align perfectly with your brand identity and existing food aromas.
Targeted Delivery
Deploy scents ambiently or focus them on specific areas.
Odor Neutralization
Eliminate unwanted background scents and replace them with an attractive fragrance.
Reliable Technology
Disperse scent around your space consistently over time with our reliable, cloud-managed diffusion systems.
Data-Driven Capabilities
Leverage comprehensive data to analyze the impact of scent on customer behavior to optimize the way fragrance is used within your restaurants.
Our Case Studies
Bringing Experiences to life
Caribou Coffee Case Study
Moe's Case Study
Burger King Case Study
Premier Restaurants Case Study
Fryday Case Study
Jamba Case Study
Lee's Famous Recipe Chicken Case Study
Wagamama Case Study
Our Case Studies
Bringing Experiences to life
Caribou Coffee Case Study
Moe's Case Study
Burger King Case Study
Premier Restaurants Case Study
Fryday Case Study
Jamba Case Study
Lee's Famous Recipe Chicken Case Study
Wagamama Case Study
Why Trust Mood QSR Scent Solutions?
It’s not just about finding fragrances; we curate custom scent strategies tailored to your restaurant environment, brand identity, and target customer. Mood is an expert in the quick service restaurant industry, fully versed in the science of sensory marketing to ensure your use of aromas is safe, effective, and on-brand.
Mood Media installed scent devices and a custom scent solution to create a fresh aroma so FRYDAY can control the scent within every space to exactly what they would like their customers to experience.”
– Lucian Florea, CEO & Founder, FRYDAY Romania
Consultative Approach
We take time to work closely with your team to understand your unique goals, customer profile, and brand personality to select or develop the perfect scent profile for your restaurants.
Sensory Expertise
Our knowledge of the invisible impact of scent and its effect on human emotion and memory means we can ensure the fragrance you choose will transform perceptions and inspire action.
Brand Consistency
Your brand identity influences everything we do. Your chosen scent must reflect your brand personality, creating a powerful signature fragrance that is consistent across your locations worldwide.
End-to-End Solutions
You never have to go it alone; our expert team will support you at every stage, from initial scent selection to professional installation and ongoing system maintenance.
Scent Diffusers and Delivery Systems
To ensure the success of a scent solution it needs to be deployed consistently throughout your space. We provide best-in-class, commercial-grade diffusion hardware to ensure reliable fragrance quality and coverage within your restaurant. By partnering with leading technology providers, our team builds systems that are safe, efficient, and centrally controlled.
Our advanced diffusion systems use cold-air nebulization to create an invisible, dry micro-mist. This technology guarantees consistent scent distribution while also providing a crucial safety advantage: there is no heat, water, or flames involved.
Stand-Alone Diffusers
A flexible and focused option for small spaces, order collection areas, and back-of-house areas.
Targeted Systems
Designed for use in key areas like entrances, menu display boards, and order points, our targeted systems provide precise scent delivery.
Centralized Management
All our scent systems are cloud-managed to allow you to control the aroma intensity and schedule deployment remotely across one restaurant location or multiple.
HVAC Integrated Diffusers
Ideal for larger restaurants with expansive seating areas these diffusers deliver seamless coverage by utilizing your existing ventilation systems.
Scent Solutions FAQs
Here are some frequently asked questions to help you better understand scent solutions.
How do I choose the right scent for my quick service restaurant?
Our consultative approach to quick service restaurant scent marketing starts with understanding your brand values, business objectives, and target audience. With support from our expert team, you can find fragrances that align with your goals. Choose an invigorating aroma to keep the energy high in busy periods or select a calming scent for the breakfast crew and late-night diners.
How does scent marketing increase sales?
Scent marketing can make a measurable difference to your bottom line. By creating a pleasant environment for your customers, scent can encourage people to enter your restaurant, make impulse purchases, and plan a return visit. Scent also has the power to increase the perceived value and quality of your product range.
What technology is used to diffuse the scent, and is it better than candles or plug-ins?
At Mood Media, we use cold-air nebulization technology, the most advanced commercial method on the market. This technology breaks fragrance oil down into an ultra-fine, dry mist, ensuring it’s distributed uniformly and consistently. Unlike candles or plug-ins, cold-air diffusion is flame-free, leaves no residue, and its intensity can be precisely controlled.
Is ambient scenting safe for my customers and employees?
Yes, commercial-grade fragrances are formulated with the highest quality ingredients and comply with strict international safety standards including IFRA (International Fragrance Association) guidelines. Our advanced diffusion systems ensure scent levels remain far below regulated safety thresholds to maintain a non-toxic, comfortable environment for diners and take-out customers alike.
Can the scent be controlled, and is it compatible with large spaces?
Yes, our systems are fully programmable so you can control the schedule and intensity at one or multiple locations remotely. For large or multi-zone restaurants, our diffusers are designed to integrate seamlessly with your existing HVAC system for consistent delivery.
Does scent marketing actually work, and how is its effectiveness measured?
Yes, scent marketing has yielded proven results. Scent is the most powerful sense, tied to emotion and memories, and studies have shown that it can increase sales and improve overall customer satisfaction.
We partner with every industry
Full-scope creative strategy, solution design, content development, comprehensive delivery and support.
Retail
Restaurant
Hospitality
QSR
Automotive
Grocery
Healthcare
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