The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Hannaford shoppers sing praises for new in-store music
About a year ago, Scarborough-based Hannaford supermarkets re-energized its music selection, which for years was piped in over a single satellite channel playing soft and forgettable pop and jazz. Now, the chain's 187 stores, including 66 in Maine, each have access to...
Protected: Blog Pre-Publish
Password Protected
To view this protected post, enter the password below:
Mood Media vs. Cloud Cover
MOOD MEDIA VS. CLOUD COVERMusic brings people together. For many of us, it defines who we are. It shapes our personality. More importantly, music can establish an emotional connection.Many companies aim to define the personality of their brand by harnessing the power...