Beyond convenience and layout, winning customer attention hinges on the complete sensory experience customers encounter: what they hear, see, smell, and feel. This is the domain of sensory marketing, and few are as knowledgeable in this area as Jaime Bettencourt, SVP at Mood Media. With decades of experience in retail CX strategy, she has been instrumental in helping brands like The North Face, H&M, and Macy’s transform their in-store environments into potent forces for brand building and revenue generation.
Learn how Mood leverages sensory marketing for retailers on DesignRush.