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In-Store Media & AV Solutions for Grocery Stores and Supermarkets
When competition for customer loyalty is fierce and margins are slim, supermarkets and grocery stores must deliver seamless shopping experiences every time. Turn your aisles into revenue-driving destinations with engaging retail media and sensory solutions.
Smart Solutions Enhancing Grocery Experiences
Why Partner with Mood?
Our experience working with leading regional and global grocery chains means we have the specialized expertise and scalable solutions you need to accelerate sales, enhance fresh departments, and build lasting shopper loyalty.
Experience is Everything
%
more views are captured by dynamic digital displays compared to traditional static print signs in high-traffic aisles.
– Arbitron / Edison Research
%
of consumers say that the physical store experience is important to them and influences their likelihood to return.
– Raydiant State of Consumer Behavior Report
%
of shoppers make unplanned, impulse purchasing decisions while browsing in a physical store.
– Shop! Association / POPAI
%
of customers say that digital signage would make them more likely to buy advertised products.
– FedEx / Ketchum Global Research “What’s Your Sign?” Study
“Consumer expectations and needs have changed. People shop concurrently across digital and in-store touchpoints. As a result, brands should be present at every relevant moment to drive product discovery. In-store audio — together with digital media — can enhance the retail experience and engage shoppers at an important moment of consideration.”
– Michael Schuh, Kroger Precision Marketing
Frequently Asked Questions
What are the benefits of in-store retail media for grocery stores?
Not only can in-store retail media provide a new revenue stream for your grocery store, but it can also forge deeper relationships with your brand partners, increase shopper dwell time, improve engagement in the aisles, and boost basket size.
Amplify the impact of end-of-aisle displays and support new product launches with thoughtfully designed content and carefully considered placement. The most effective retail media is targeted to your customers, taking insights from your loyalty program (a rich source of proprietary first-party data) to ensure the messages shared are as relevant and aligned with your audience.
Retail media displays can add value to your customer experience and contribute to the creation of an omnichannel marketing network that maintains consistency between your in-store and online shopping experience.
What are the benefits of switching from print to digital in a grocery store?
Making the switch from print to digital services offers impressive cost-saving benefits, reducing the costs associated with constantly changing weekly print circulars and price tags. Digital platforms streamline your promotional strategy, allowing instant updates for perishable inventory or flash sales. Across your regional footprint, digital screens enable highly targeted CPG retail media ads, providing agile data insights on shopper behavior.
Are your services available globally?
Yes, all our solutions scale globally. From localized deli menu boards to comprehensive multi-store audio networks, we currently work with supermarket operators in over 150 countries.
Do you offer any services that can be integrated into my existing infrastructure?
Yes, we have many integrations that can adapt seamlessly into your existing grocery IT, queuing, and POS infrastructure. Connect with our team to find out more.
Do you offer any services that support reduced energy consumption?
Yes, we offer tailored programs focused on reducing energy. By controlling device power states, we can turn screens off when your stores are closed or during quiet overnight restocking periods to save energy. Automatically dimming backlights reduces power consumption while extending the life of your hardware. We enforce optimal settings to deliver the best customer experience while promoting corporate sustainability.
What impact does digital signage have on grocery sales?
Research indicates that digital signage can increase sales by up to 29.5%*. Signage highlights weekly promotions, high-margin fresh items, and CPG partner products directly at the endcap, heavily influencing impulse buys. *Digital Signage Today.
The dynamic nature of digital signage contributes to a more engaging experience. When deployed at checkout lanes or deli counters, it also reduces perceived wait times, keeping shoppers satisfied and eager to return.
Trends & insights
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Elevating the Supermarket Experience with In-store Media
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Explore our latest articles on the trends and technologies transforming the grocery and supermarket industry.
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