Experience Becomes Retail and QSRs’ Most Valuable Product Retail and quick service restaurants (QSRs) are paying closer attention to what it actually feels like to be inside their spaces in 2026. Across both industries, the in-person experience is re-emerging as a...
Jaime Bettencourt highlights the evolving landscape of retail, emphasizing the integration of digital experiences within physical stores as a key trend shaping consumer behavior and expectations in this article on Brands Journal.
Jaime points out that despite the advances in digital marketing, a significant portion of shoppers (two-thirds) remain undecided upon entering a store, open to inspiration and additional purchases.
The article outlines the pivotal role played by digital screens in the retail environment and discusses the importance of a seamless omni-channel experience, where customers expect a blend of in-person and online shopping conveniences.