The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Imagine entering a store for the first time and encountering screens instantly customized to your preferences. As you browse the aisles, you receive real-time, tailored product recommendations precisely aligned with your tastes and needs. This scenario depicts the imminent future of on-premise personalization — where artificial intelligence lifts customer journeys to unprecedented levels. Nevertheless, the human element remains absolutely vital in delivering a genuinely exceptional customer experience. This seamless blend of technology and human connection will define the next era of retail.