The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Nearly two-thirds of shoppers step into a store without a specific purchase in mind, looking to be inspired by retailers who can craft the ideal ambience through digital screens and interactive kiosks.
Mood Media’s 2023 In-store Customer Trends research, encompassing over 8,000 participants globally, unveils profound insights into customer preferences and strategies to prolong their time in stores, enhance the likelihood of purchases, and guarantee repeat visits.
Building on the 2022 Charting Instore Trends research findings — which underscored that atmosphere and sustainability are critical factors influencing which stores shoppers choose to visit — retailers should showcase their full product offering and personalization options through smart digital screens.