Creating an Intentional Holiday In-Store Experience From audio messaging to visual displays, seasonal takeovers can transform the in-store experience—when every element works together. Barry McPhillips, Head of Creative at Mood Media, explains why your holiday...
Nearly two-thirds of shoppers step into a store without a specific purchase in mind, looking to be inspired by retailers who can craft the ideal ambience through digital screens and interactive kiosks.
Mood Media’s 2023 In-store Customer Trends research, encompassing over 8,000 participants globally, unveils profound insights into customer preferences and strategies to prolong their time in stores, enhance the likelihood of purchases, and guarantee repeat visits.
Building on the 2022 Charting Instore Trends research findings — which underscored that atmosphere and sustainability are critical factors influencing which stores shoppers choose to visit — retailers should showcase their full product offering and personalization options through smart digital screens.