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Industry pioneer to accelerate programmatic growth strategy across in-store advertising platforms at ISM and Vibenomics
AUSTIN, Texas, June 3, 2025 — Mood Media, the global leader in experiential media solutions, today announced the appointment of David Simon as EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). He will focus on integrating the companies’ retail media capabilities and accelerating the shift to programmatic buying across its extensive in-store advertising network.
Simon brings significant advertising market & technology expertise to ISM and Vibenomics, having held leadership positions across both buy-side and sell-side platforms in mobile app, CTV and web advertising spaces. His appointment signals a commitment to advancing retail media capabilities by connecting robust in-store advertising solutions with technology-driven retail media operations.
“The advertising industry has always been marked by binary triggers: Did you search for something or visit a website? But consumers make the majority of their purchase decisions with their heart, not their mind,” said David. “The last opportunity a brand has to influence a consumer’s purchasing decision is in-store at the point of purchase. There’s nobody with a bigger opportunity to reach consumers at that crucial moment than we do, as we power more physical locations than anyone else in the market.”
Simon will focus on delivering effective in-store advertising solutions through expanded measurement capabilities and providing buyers with multiple transaction options, including programmatic channels. This approach aims to move in-store media from an optional consideration to a core component of advertising strategies.
“Dave’s extensive programmatic background and strategic vision will help us bridge the gap between our supply and demand businesses,” said Malcolm McRoberts, Mood Media CEO. “His leadership will be instrumental as we continue to evolve our retail media offerings and create more value for retailers and brands.”
Prior to joining ISM and Vibenomics, Simon served as General Manager of Moloco’s Growth Initiatives, focused on the Streaming and CTV enterprise business, where he helped media companies leverage machine learning to drive outcome-based advertising results. As Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its successful acquisition by Digital Turbine.
His extensive background also includes leadership positions at Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. This deep understanding of the digital advertising landscape across programmatic strategy, marketplace development and revenue operations will be crucial for driving continued growth and innovation.
To learn more about Vibenomics’ and ISM’s integrated retail media strategy and in-store advertising solutions, visit https://instoremarketplace.com/ and https://vibenomics.com/
About Mood Media
Mood Media is the world’s leading experiential media company, redefining the on-premise retail customer experience and delivering unparalleled value to businesses and brands globally, including video music entertainment, communications, digital integration and interactivity, retail media and ad networks, digital signage, messaging, scent, and more. Mood leverages cutting-edge digital technology, curated and original creative content, and design expertise to create personalized, engaging encounters in every guest journey. Serving more than 500,000 customer locations in over 140 countries, Mood reaches 165 million+ consumers each day. For more information, please visit us.moodmedia.com.
About ISM
In-Store Marketplace (ISM) is the retail industry’s first centralized platform standardizing and unifying digital in-store media. Our enterprise solution launches today with a single point of integration for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers and DSPs, simplifying access to diverse in-store media inventory globally. Through innovative technology and strategic partnerships, ISM enables retailers and solution providers to efficiently implement, manage, and measure in-store advertising campaigns worldwide, with additional integrations to be announced in the future. One solution. Infinite connections. To learn more, visit https://instoremarketplace.com/.
About Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide. To learn more about Vibenomics, visit https://vibenomics.com.
Contact
Abby Lewis
PANBlast for Mood Media
317.806.1900 x 136
[email protected]