The store is no longer where decisions start, but it’s still where they’re made Shoppers walk into stores more informed than ever, but most don't walk out with what they initially planned to buy.For years, the prevailing assumption has been that the real work of...
In 2024, businesses will see AI as more than just a tool for a single task. It will become a core part of daily operations and act as a genuine partner. For example, in customer service, AI’s ability to understand and quickly answer customer questions will help them place orders faster. This creates significant opportunities for businesses of all sizes. Companies must actively work to remove friction and eliminate the gap between discovery and purchase. This emerging technology is sure to make a major impact on businesses in every industry and vertical.