The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
In 2024, businesses will see AI as more than just a tool for a single task. It will become a core part of daily operations and act as a genuine partner. For example, in customer service, AI’s ability to understand and quickly answer customer questions will help them place orders faster. This creates significant opportunities for businesses of all sizes. Companies must actively work to remove friction and eliminate the gap between discovery and purchase. This emerging technology is sure to make a major impact on businesses in every industry and vertical.