MOOD MEDIA BLOG
Welcome to the Mood Media Blog. This is where our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
LATEST POSTS
How Does Digital Signage Work?
HOW DOES DIGITAL SIGNAGE WORK? The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology...
Evolution of the Store – 1800-1899
THE EVOLUTION OF THE STORE - 1800-18991800 – 1899 The Age of IndependenceThe 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...
Eurovision 2023
EUROVISION 2023What began as a technical experiment in television broadcasting, one of the earliest attempts to broadcast a live televised event to a large international audience, has since become one of Europe’s most-loved watches, with millions of viewers tuning in...
Music For Restaurants
MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business MoveDo you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even realize...
Small Business Marketing Ideas for 2023
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it's the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever your...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience that...
The Importance Of Properly Licensed Music For Business
THE IMPORTANCE OF PROPERLY LICENSED MUSIC FOR BUSINESS So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered. A lot of people assume that it’s okay to play music off of your phone or computer in...
History of Muzak
THE HISTORY OF MUZAK Muzak. It’s a word that most people of a certain age at least vaguely recognize. For many, Muzak is associated with instrumental easy-listening covers, waiting on hold, and elevator music. The Beginning First Radio Broadcasts Muzak Timeline Muzak...
Pride Music
PRIDE MUSIC Pride Month is all about acceptance, equality, celebrating the work of LGBTQ+ people, education in LGBTQ+ history and raising awareness of issues affecting the LGBTQ+ community. To celebrate this important month, we wanted to highlight some of our music...
Women of Mood
WOMEN OF MOOD Women's History Month is celebrated during March and is dedicated to highlighting the contributions of women to events in history and contemporary society. Here at Mood, we are proud to count on hundreds of talented women as part of our global team. To...
International Women’s Day at Mood Media
INTERNATIONAL WOMEN’S DAY AT MOOD MEDIAInternational Women’s Day is a day to celebrate the cultural, political, and socioeconomic achievements of women across the globe, but as part of our Women of Mood series, we wanted to know what exactly encapsulates this special...
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3 Keys to Maximizing Your Retail Music Strategy
3 KEYS TO MAXIMIZING YOUR RETAIL MUSIC STRATEGYAs customers across the globe gradually return to in-store shopping, it’s more important than ever to connect with them on a more emotional, more human level. COVID-19 has left many stressed, concerned and pent up, and...