MOOD MEDIA BLOG
Welcome to the Mood Media Blog. This is where our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
LATEST POSTS
How Does Imagesound Compare to Mood Media?
HOW DOES IMAGESOUND COMPARE TO MOOD MEDIA?Which is the better choice for your business? Let’s take a look at the similarities and differences between these two in-store experiential media providers.If you're in the market for in-store media solutions, you may be...
How to Ace The Back-to-School Shopping Experience
HOW TO ACE THE BACK-TO-SCHOOL SHOPPING EXPERIENCE Using data insights from the Sensormatic Solutions 2023 Back-to-School Consumer Sentiment Survey and a survey study from Suzy Market Research, let’s explore how retailers can create captivating shopping experiences...
Evolution of the Store – 1900-1939
THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of EmotionThe beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
Music Genres
MUSIC GENRES There are so many genres of music in the world, it’s hard to classify them all. Here are some of the most well known genres of music today. Genres of Music Music has the incredible power to evoke emotions, bring people together, and transcend language...
Christmas Songs Around the World You Might Not Have Heard
CHRISTMAS SONGS AROUND THE WORLD YOU MIGHT NOT HAVE HEARDWhen it comes to holiday music, there are usually two types of people: those who crank up the classics the second Halloween is out of the way, and those who listen to anything but for the duration of the season....
What Does the Metaverse Mean for Retail?
WHAT DOES THE METAVERSE MEAN FOR RETAIL? It may be the talk of the town right now, but many people are still confused about, and in some cases extremely wary of, the metaverse. So what exactly is this mysterious concept and what does it mean for the future of retail...
The Bigger Story Behind Black Friday
THE BIGGER STORY BEHIND BLACK FRIDAY Do you know the real history behind Black Friday? Most people believe that the name originates from the idea of stores moving from “in the red” meaning in debt, to in the black, meaning turning a profit. If that’s the origin you’re...
5 Best Practices For Using Digital Signage To Support Internal Communications
5 BEST PRACTICES FOR USING DIGITAL SIGNAGE TO SUPPORT INTERNAL COMMUNICATIONS The traditional cork board in the break room covered in outdated, tattered and overlooked notices is a thing of the past. Brands across industries now employ digital signage to support and...
International Music Day
INTERNATIONAL MUSIC DAYServing more than 500,000 subscriber locations in 100+ countries around the globe, we take “international” to a whole new level. With a talented creative team made up of music supervisors and researchers from all corners of the globe, they have...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience that...
The Importance Of Properly Licensed Music For Business
THE IMPORTANCE OF PROPERLY LICENSED MUSIC FOR BUSINESS So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered. A lot of people assume that it’s okay to play music off of your phone or computer in...
History of Muzak
THE HISTORY OF MUZAK Muzak. It’s a word that most people of a certain age at least vaguely recognize. For many, Muzak is associated with instrumental easy-listening covers, waiting on hold, and elevator music. The Beginning First Radio Broadcasts Muzak Timeline Muzak...
Pride Music
PRIDE MUSIC Pride Month is all about acceptance, equality, celebrating the work of LGBTQ+ people, education in LGBTQ+ history and raising awareness of issues affecting the LGBTQ+ community. To celebrate this important month, we wanted to highlight some of our music...
Women of Mood
WOMEN OF MOOD Women's History Month is celebrated during March and is dedicated to highlighting the contributions of women to events in history and contemporary society. Here at Mood, we are proud to count on hundreds of talented women as part of our global team. To...
International Women’s Day at Mood Media
INTERNATIONAL WOMEN’S DAY AT MOOD MEDIAInternational Women’s Day is a day to celebrate the cultural, political, and socioeconomic achievements of women across the globe, but as part of our Women of Mood series, we wanted to know what exactly encapsulates this special...
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Music For Retail Stores
Music ForRetail StoresBuilt For Your Brand Deliver the signature sound of your brand at every location with Mood Harmony™ - the #1 mobile-friendly platform delivering music for retail stores. With the world’s largest music library and professionally designed...
3 Keys to Maximizing Your Retail Music Strategy
3 Keys to Maximizing Your Retail Music StrategyAs customers across the globe gradually return to in-store shopping, it’s more important than ever to connect with them on a more emotional, more human level. COVID-19 has left many stressed, concerned and pent up, and...