The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Mastering the retail experience: From content chaos to seamless harmony
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Digital experiences drive sales. According to our 2023 In-Store Customer Trends Report, 42% of shoppers engage with in-store video and audio messages — and over a third of them make purchases. But even leading retailers struggle to consistently deliver relevant, seamless omnichannel experiences amid rapidly evolving consumer expectations.