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Keep Customers Engaged with QSR On-Hold Messaging
Create positive call experiences for your customers and swap silence for streamlined communication with custom on-hold messaging for quick service restaurants. Deliver key information, highlight promotions, and increase employee productivity.
Drive Productivity
Manage call traffic effectively by using your on-hold messages to answer frequently asked questions, share restaurant opening times, and drive callers to alternative contact methods.
Enhance Experiences
Reduce the chance of customer hang-ups and reduce perceived phone wait times with engaging on-hold content and real-time updates that reassure callers that they matter.
Maximize Every Moment
Use the time your customers are spending on-hold to highlight seasonal promotions and increase awareness of new menu items worth getting excited about.
Our On-Hold Messaging for QSRs
Whether you want to reduce hang-ups, promote new menu items, or drive callers to other communication channels, our on-hold messaging solutions will satisfy your customers.
%
of callers surveyed preferred professionally recorded on-hold messages over silence.
– Cellular Marketing Magazine
%
increase in caller retention rates when informative on-hold messaging is played versus silence.
– USWest
%
of callers make a purchase as a result of something they heard while on hold.
– Maximarketing
How Does On-Hold Messaging Help Your Business?
On-hold messaging helps you replace silence with streamlined communications designed to engage, inform, and entertain your customers while they wait on the line. Whether tailoring messaging for a head office phone line or restaurants nationwide, our team is here to help you improve customer satisfaction with on-brand messages, taking you from scripting and recording to deployment across your phone network.
Collaborate
It all starts with our creative team. They’ll take time to understand the messages that will have the most impact and introduce you to our easy-to-use online portal, Voice Design.
Create
Whether you choose to work with copywriters and professional voice talent or our AI-powered services, we’ll help you record and master your messages.
Approve
To ensure every message is in line with your brand voice and communicates your intention clearly, you can listen to each recording and request changes before approving.
Produce
Once ready to deploy, we use internet and satellite delivery alongside custom scheduling to ensure your locations have access to consistent and compliant messages.
Why Choose Mood Media for On-Hold Messaging?
Combining industry expertise with streamlined processes, our approach to on-hold messaging through our Voice Design portal makes sharing information with your customers as simple and impactful as possible. From scripting clear and concise wording to finding voices that will put your customers at ease, our team is here to help your restaurants make the most of this powerful communication channel.
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Frequently Asked Questions
New to on-hold messaging for QSRs? Here are some frequently asked questions to help you better understand this powerful communication tool.
What is the difference between on-hold music and on-hold messaging?
On-hold music minimizes perceived wait time and keeps customers engaged with licensed background sound while on-hold messaging uses professionally recorded voice content to inform the caller. While you can choose to use each separately, combining both serves to enhance the entire customer experience.
How often should I update my on-hold messages?
We typically recommend updating your content at least quarterly to align with your campaigns and business goals. For high-volume promotions, fast-changing menus or seasonal opening hours, updates could be weekly or monthly to maintain relevance.
Do I need a license to play music on my phone system or in my restaurant?
Yes, to legally play music on a commercial phone system, you will need performance rights licenses from PROs (Performing Rights Organizations). Mood Media can handle all necessary licensing for your global locations, ensuring your restaurants are fully compliant and protected.
Can I integrate my messaging with my company’s specific promotions or inventory?
Yes, through the Mood Harmony platform, we can link audio messaging to your promotional calendar or real-time inventory data. This ensures messages played are always timely and reflect the items available to buy.
How can I make sure my on-hold messages are as effective as possible?
The best on-hold messaging speaks directly to your target audience, captures your brand voice, and is tailored to the medium. This means using universal language, keeping your sentences concise and compelling, and adopting an appropriate tone whether that’s calming for a complaints line or energetic for a quick service restaurant enquiry line.
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