The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Why Sensory Marketing Is Retail’s Secret Weapon
Why Sensory Marketing Is Retail's Secret Weapon & How Mood Media Makes It Work Beyond convenience and layout, winning customer attention hinges on the complete sensory experience customers encounter: what they hear, see, smell, and feel. This is the domain of sensory...
A Love Letter to Small Businesses: How Mood Media Powers Yours Dreams and Grows Your Business
A Love Letter to Small Businesses: How Mood Media Powers Yours Dreams and Grows Your BusinessSmall businesses are the beating heart of our communities. They're the local cafes where we gather with friends, the boutiques that give our neighborhoods character, and the...
Scent Marketing For Hotel Lobbies
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...