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Transform Shopper Dwell Time into a Targeted Marketing Opportunity
Drive impulse purchases and enhance the overall experience. Add the power of In-Store Messaging for small businesses to connect, guide, and inform your shoppers. Every second a customer spends in your location is a high-value moment. Our custom audio solutions ensure your brand voice is always present, professional, and persuasive.
Professional Audio Production
Work with Mood’s expert copywriters and voice talents or utilize our AI Messaging Copilot to produce in-store announcements that energize your brand’s image and sales goals.
Seamless Music Integration
Ensure your messages integrate seamlessly with your music to showcase a fully branded channel of your own. This eliminates jarring transitions and maintains a cohesive environment.
Simple Control Portal
Use our easy-to-use Voice Design portal to create scripts, submit orders, manage content, and quickly approve new messages for fast production and network delivery to your locations.
What is In-Store Messaging?
In-Store Messaging, also known as overhead audio advertising or in-store promotions, is a specialized strategy used by businesses with physical locations to deliver promotional and informative content directly to customers while they shop. These brief, professionally produced announcements are woven into the background music, highlighting limited-time offers, providing tips, and guiding customers to specific products, turning passive browsing time into an active sales channel.
%
of shoppers make unplanned purchase decisions in-store.
– POPAI
%
of shoppers located the advertised product in the store after hearing the ad.
– Vibenomics In-Store Advertising Suzy Market Research Report
%
of shoppers find in-store audio promotions helpful to their experience.
– Arbitron
How Does In-Store Messaging Help Your Business?
A large percentage of buying decisions are made inside the store. In-Store Messaging is crucial for small and medium-sized businesses, as it allows you to directly influence customer decisions at the point of purchase.
By delivering timely, relevant content, you can increase impulse purchases, manage traffic flow, and ensure every shopper knows about your most profitable offerings.
Drive Impulse Purchases
Targeted audio promotions serve as a direct prompt, encouraging shoppers to purchase products they see, significantly boosting add-on sales.
Inform with Tips & Special Offers
Communicate essential information, such as current sales, loyalty program details, and limited-time offers, without relying on staff or printed signage.
Enhance the Shopping Journey
Welcome customers and provide helpful tips, making the store feel more engaging and reducing the perceived time spent waiting or searching for items.
Integrate Digital and Social Channels
Invite customers to follow your business on social media, review your location, or engage with other media throughout your location, creating an omni-channel brand experience.
AI Messaging Copilot
Empowering small businesses with the AI Messaging Copilot, Mood Media provides a rapid, professional, and highly relevant content generation solution for their store locations. This exclusive AI-driven assistant instantly creates high-quality, realistic-sounding messaging scripts and promotional audio tracks, bypassing the need for intricate and costly productions.
Instant Script Generation
Leverage AI to instantly draft scripts tailored to your current promotions, sales, or business updates. Find the perfect phrasing to resonate with your audience and accelerate message deployment.
Effortless Production & Editing
Create, edit, and update messages in minutes using our intuitive Message Studio. This user-friendly portal puts the power of sophisticated audio production directly into your hands, with no experience required.
Professional Voice & Music
Choose the ideal AI voice from our extensive, high-quality library of professional voices. Select the perfect style, tone, and accent to establish your consistent brand voice instantly.
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Frequently Asked Questions
How are the messages delivered to my location?
Messages are delivered digitally through a Mood Media music and messaging player, which connects to your existing overhead sound system via the internet or satellite.
Do I need to worry about music licensing for the background audio?
No. Mood Media manages all performance rights licensing for both the music and the voice talent, ensuring your business is fully compliant and protected from legal issues.
How often should I update my in-store messages?
We recommend updating your messages to align with your merchandising calendar, typically quarterly or monthly for seasonal sales and new product launches.
Can I schedule different messages for different times of day?
Yes. Our system allows for custom scheduling via “dayparts,” enabling you to play specific messages in the morning, afternoon, and evening—whatever matches your business promotional needs.
Can I have different messages playing at different store locations?
Absolutely. Our centralized platform allows you to target messages to specific locations, regions, or store formats based on local promotions and inventory.
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Elevate your Customer Experience through the power of Mood.