WHAT IS DIGITAL SIGNAGE?
The truth is that digital signage is so much more now than it ever has been. And in the months and years to come, it will take an even greater role not only in the brand experience – but in the greater human experience as well.
So, what are the possibilities for your business with this extraordinary technology? Let’s dive in.
#1: Digital Signage Is The Champion Of Our Attention.
We’re incredibly visual creatures by nature. No matter where we are, screens always demand our attention. Just think about how much most of us interact with our smartphones throughout the day. However, even the seemingly gravitational pull of a smartphone is no match for the irresistible appeal of signage on a screen. It’s one of the few mediums that can actually divert our attention away from our hands. As such, this technology is practically indispensable in today’s commercial environments.
#2: It’s A Multi-Purpose Business Tool For All Industries.
Digital signage is one of the most versatile business tools available. It’s tremendously useful across every industry, not just in retail and quick service restaurants. From hospitality, automotive and banking to education, c-store, property management, healthcare, amusement/entertainment and museums, every type of business from any industry can realize multiple benefits from the use of digital signs.
Additionally, digital signage offers unmatched versatility and utility within each industry. Yes, it’s an incredibly effective tool for driving revenue and promoting your business in some manner, but it’s capable of so much more.
An easier way to think about the possibilities is to consider your business objectives and who you’re trying to reach. For example:
| INDUSTRY | AUDIENCE | OBJECTIVES | POSSIBLE APPLICATIONS |
| Retail | + Customers in-store + Passersby + Staff |
+ Drive sales + Bring shoppers in store + Boost brand loyalty and interaction + Pro trvide aining + Enhance internal communications |
+ Digital Signage (internal and external-facing) + Video Walls + Interactive Touchscreens |
| Restaurant | + Customers + Staff |
+ Drive sales + Promote specials + Train and inform staff + Enhance employee communication + Entertain customers |
+ Digital Signage + Kitchen Communications + Digital Menu Boards + Mood TV |
| Banking | + Customers | + Romote services + Inform and educate |
+ Digital Signage + Interactive Touchscreens |
| Hospitality | + Guests + Staff |
+ Distinguish your brand + Boost guest loyalty/encourage repeat bookings + Increase guest spend + Train and inform staff |
+ Digital Signage + Video Walls + Interactive Kiosk |
| Property Management | + Tenants + Guests |
+ Provide wayfinding + Enhance the appeal of your property + Boost the value of your units |
+ Digital Directories + Digital Signage |
| C-Store | + Customers + Staff |
+ Driv salese + Promote loyalty programs + Bring fuel customers in-store + Promote kitchen items + Train and inform staff |
+ Digital Signage + Digital Menu Boards |
| All Industries | + Customers + Staff |
+ Generate trust and assurance + Provide social distancing guidelines + Highlight cleanliness efforts + Train and motivate employees |
+ Digital Signage |
These are just a few examples of the many possibilities. Once you understand your objectives, the best providers will be able to work with you to identify specific applications and develop content to meet your business needs and budget.
#3: It’s A Critical Component of Employee Communication.
Simply put, digital signage is critical to effective communication with team members and can help increase employee retention and boost morale. Digital Signage is more effective and efficient than print signage at captivating your audience and rapidly communicating important messaging at scale. Effective visuals can reinforce training, bridge communication barriers, display job postings, emphasize safety measures, share HR information, recognize a job well done, or simply provide quality breakroom entertainment.
#4: Digital Signage is a Boon to Cost-Reduction Efforts.
Digital signage is one of the best investments you can make to reduce costs. In addition to reducing associated costs of print materials and shipping, going digital also enables you to reduce the amount of time spent on hanging and removing print.
Speaking of time, an effective digital strategy can create many more efficiencies and reduce labor hours. Strategic digital messaging can inform and guide customers, helping reduce dependence on staff and/or enable existing staff to spend more time in more valuable and productive areas.
Additionally, digital signage helps you communicate with your team quickly and at scale. Most digital signage solutions are supported by a robust online content management system (CMS) that provides you with enterprise-level control of all of the screens across your footprint. As a result, you can provide training and safety information to your team no matter where they are. You can also feature different team members and highlight employee achievements to further boost morale and improve employee retention – helping you reduce hiring, training and onboarding costs.
#5: Digital Signage is the Standard.
Digital signage has advanced well beyond trend status – it’s expected in today’s Customer and Employee Experiences. More and more businesses across all industries and around the globe are finding ways to leverage this technology and drive positive business results. Those businesses that don’t go digital will be left behind – not only in how they’re perceived, but also with respect to operational efficiency.
Start Now.
No matter what industry you serve, it’s in your best interest to incorporate digital signage into the growth model of your business – especially if you have yet to adopt it. Starting small and scaling later is always a smart strategy, but now is the time to begin if you haven’t already. Your digital media strategy will likely take time to fully develop and refine, so the sooner you implement and test, the sooner you’ll begin to yield positive business results.
For more information, visit https://us.moodmedia.com/sight/digital-signage/.
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