Transform Your Business with 
Digital Signage

Digital signage refers to the use of electronic visual displays to show information, advertisements, or other content to a target audience. It’s a dynamic way to communicate with people in public spaces, retail stores, corporate environments, or any other environment that may benefit from an engaging and flexible alternative to traditional static print signage.

Electronic displays, like LCD or LED screens, are used to show dynamic content such as images, videos, and animations in public spaces. They are controlled by a central content management system and are used in various industries to engage audiences, promote products, and share information.

Digital signage solutions are the use of electronic displays to show digital content, such as images, videos, and information, for communication or advertising purposes. Often shown on commercial-grade screens, these solutions integrate hardware, software, and content management systems to deliver dynamic and engaging messages to a target audience.

Digital signage offers a dynamic alternative to static displays. These electronic screens, found in retail, restaurants, offices, and public spaces, deliver engaging content. This digital signage content may include videos, images, and text. Businesses leverage them for promotions, information, and entertainment, benefiting from easy, remote updates and the ability to target messages effectively. This flexibility fosters powerful new connections with customers and provides valuable insights through content performance data.

Yes, you can use digital signage displays as TVs, but this is not always the optimal solution. Digital signage displays serve a different function than televisions, so they may not offer an identical viewing experience. An external device, such as a media player or streaming device, will likely be necessary to show content. However, companies such as Mood Media offer a branded TV experience that integrates with traditional television with customized content.

Digital content design is the strategic process of creating and managing digital signage content to meet user needs and business goals. It involves understanding user needs, structuring information, and crafting compelling content across various digital platforms. Often, digital signage templates are used to provide a fast and easy solution to content creation.

For most organizations, centralized management of digital signage infrastructure offers significant advantages in efficiency, consistency, and security of their content.

Controlled via digital signage software, a centrally managed system enables:

• Streamlined Content Deployment: Update, schedule, and distribute content across your entire display network from a single, centralized location.
• Brand Consistency: Maintain uniform messaging and quality across all your locations.
• Enhanced Security & Control: Implement consistent security protocols, efficient software updates, and robust access controls to reduce vulnerabilities.
• Scalability: Easily expand your network by adding new displays or locations without complex individual setups.
• Real-time Monitoring: Managed services provide immediate insights into network status for proactive troubleshooting.

Centralized management typically offers superior operational efficiency, cost reductions, and a more secure and impactful digital signage experience, outweighing the rare cases where decentralized control might be preferred.

Protecting your digital signage content and data is crucial. A multi-layered security strategy ensures the integrity and confidentiality of all operations, focusing on three key areas:

• Robust Access and Authentication: We empower organizations to establish and enforce specific security standards through customizable access and authentication solutions.
• Industry-Standard Encryption: Sensitive information is safeguarded both in transit and at rest using industry-standard encryption protocols, preventing unauthorized access.
• Comprehensive Data Protection: This holistic approach ensures your digital signage operations are secure from end to end.

To ensure the highest quality and reliability, effective digital signage solutions and support rely on a strong foundation of certifications and accreditations. These often cover key areas like:

• Technical Proficiency: With a comprehensive understanding of audiovisual technology, our team holds a broad range of Certified Technology Specialist (CTS) certifications, crucial for effective digital signage solutions.
• Systems Design & Installation: Our expertise in designing and properly installing complex audiovisual systems is demonstrated through certifications such as CTS-D (Design) and CTS-I (Installation) from recognized industry bodies.
• Project & Program Management: We are committed to efficient project oversight and successful delivery, as evidenced by accreditations from organizations like the Project Management Institute (PMI).

Digital signage system pricing is typically determined by several key components, reflecting the specific needs and scale of your deployment:
Several key components contribute to the overall cost of a digital signage solution:

• Hardware: Displays, media players, and mounting equipment are core hardware components. Costs are influenced by factors such as screen size, resolution, commercial-grade features, and specialized functionalities like touch.
• Software Licensing: Digital signage software, essential for content management and scheduling, typically incurs recurring costs, often on a per-screen or per-device basis.
• Installation Services: Professional installation fees vary depending on the number of displays, the complexity of the location, and any required infrastructure modifications.
• Content Creation: The design and production of engaging content, including graphics, video, and interactive elements, can be a recurring expense.
• Ongoing Support & Maintenance: This encompasses technical assistance, software updates, and hardware support for continuous operational efficiency.

The overall investment is highly customizable. We will conduct a thorough assessment of your needs to identify the cost, size, and scope of your solution.

Digital signage software licensing models are designed for flexibility and scalability. The most common approaches include:

• Subscription-Based (SaaS): The most common model, requiring recurring monthly or annual fees for software access, updates, and support. Pricing often varies based on the number of screens, media players, or specific feature sets.
• Perpetual Licensing: Less frequently used, this model involves a single upfront payment for indefinite software use. However, ongoing updates and support may necessitate separate purchases.
• Tiered/Feature-Based Licensing: Many providers offer different tiers, with higher price points unlocking advanced features, increased storage, or expanded user access.

The overall licensing cost is determined by factors such as network size, essential features (such as analytics, interactivity), and the desired level of support, allowing for a solution that perfectly aligns with your digital signage strategy.