EXPERIENTIAL
MARKETING
HANDBOOK
Discover the Secret
How Gyms can Improve Their Member Experience
HOW GYMS CAN IMPROVE THEIR MEMBER EXPERIENCE Flex Your Multi-Sensory MuscleAs with the start of every new year, people make resolutions to lose weight and stay fit. But as we see a huge influx of new members joining gyms and fitness clubs, the question becomes - how...
5 Marketing Strategies to Captivate Your Customers
5 HOLIDAY MARKETING STRATEGIES TO CAPTIVATE YOUR CUSTOMERS Get Your Customers in the Mood This Holiday Season A lot of work goes into holiday marketing strategies, particularly those online or on television, but what about those for your brick and mortar business?...
Improve Training & Retention with One Simple Solution
IMPROVE TRAINING & RETENTION WITH ONE SIMPLE SOLUTION How Digital Signage Can Create Informed and Engaged EmployeesEmployee turnover is a major issue affecting every industry in the US, but the foodservice industry is feeling it the most. In fact, according to a...
Sustainability In Retail
SUSTAINABILITY IN RETAILConsumers are expecting moreOur 2021 Shopper Sentiments Study revealed that 67% of consumers worldwide declare it is important to them that the brands they shop are committed to being environmentally friendly.In equal measure, 66%, shoppers...
SOLUTIONS RESOURCES
IMPROVE TRAINING & RETENTION WITH DIGITAL SIGNAGE
STRATEGY BEHIND MUSIC BRANDING
THE DATA BEHIND DIGITAL SIGNAGE SYSTEMS
MAKING THE MOST OF YOUR ON-HOLD MESSAGING
The Value of Digital Signage During COVID-19 & Beyond
What is Digital Signage?
7 Fundamentals of Conference & Huddle Room AV
Scent Marketing Research
Leveraging Scent Marketing For A Better Hotel Experience
INDUSTRY RESOURCES
How To Improve The Patient Experience With Healthcare Digital Signage
HOW TO IMPROVE THE PATIENT EXPERIENCE WITH HEALTHCARE DIGITAL SIGNAGEAs we mention in the 6 Keys to a Better Patient Experience, Healthcare Digital Signage is no longer a trend. Rather, it has become a proven tool that more healthcare providers are leveraging to...
Leveraging Scent Marketing For A Better Patient Experience
LEVERAGING SCENT MARKETING FOR A BETTER PATIENT EXPERIENCEWhile Scent Marketing is commonly employed in a variety of consumer goods industries, this tool is especially useful in the healthcare field. It’s no mystery that scent is the strongest sense tied to memory and...
On Hold Messaging For Healthcare: 5 Best Practices
ON HOLD MESSAGING FOR HEALTHCARE: 5 BEST PRACTICESOn-hold messaging may seem trivial, but the truth is that it’s a critical tool that provides a broad range of essential benefits for the provider and the patient.Beyond managing call traffic and retaining callers, hold...
12 Essentials of Effective Hotel Music
12 ESSENTIALS OF EFFECTIVE HOTEL MUSICThe music you play at your hotel is much more than a necessary element of the ambiance you’re aiming to create. When executed the right way, hotel music can be a powerful tool that helps you engage your unique clientele on a...
3 Foundations for Hospitality Success in 2021 – and Beyond
3 FOUNDATIONS FOR HOSPITALITY SUCCESS IN 2021 – AND BEYONDThere’s no question that the hospitality industry is facing an extremely challenging period in 2020. High vacancies may have become the norm over the past few months for existing properties, but simultaneously,...
Background Music in Hospitality
Background Music in Hospitality Audio branding is a core element of the guest experience, and it's an essential tool for connecting with guests on a deeper, more emotional level. From custom background music mixes to ambient soundscapes,professional hotel music is...
Hospitality AV: How to Find the Right System For Your Property
HOSPITALITY AUDIOVISUAL: HOW TO FIND THE RIGHT SYSTEM FOR YOUR PROPERTYYour AV system probably isn’t the first thing you think of when it comes to elevating your guest experience – and understandably. However, the truth is that hospitality audiovisual systems play a...
How To Create Lasting Guest Loyalty With A Multi-Sensory Hotel Experience
HOW TO CREATE LASTING GUEST LOYALTY WITH A MULTI-SENSORY HOTEL EXPERIENCEThe ultimate goal of the guest experience is to create memories that guests want to repeat and share, an objective that’s more important today than ever for a number of reasons.Firstly,...
6 Steps To Effective Restaurant Digital Signage
6 STEPS TO EFFECTIVE RESTAURANT DIGITAL SIGNAGE When it comes to food service industries, restaurant digital signage isn't just for QSR and Fast Casual.In fact, full service restaurants of all types and sizes are also using this technology to enhance the dining...
7 Ingredients For A Better Restaurant Experience
7 INGREDIENTS FOR A BETTER RESTAURANT EXPERIENCE If there’s one primary take away from this article, it’s this: The ultimate goal of the restaurant experience is to create memories that customers want to repeat and share.Read it again. Say it out loud. Let it simmer...
Restaurant Background Music for Every Mood
RESTAURANT BACKGROUND MUSIC FOR EVERY MOODDining out is an essential part of life. And for many consumers, an excellent dining experience has as much to do with environment and atmosphere as it does food. Your guests’ perception of their overall experience is...
Restaurant On-hold Messaging – 6 Best Practices
RESTAURANT ON-HOLD MESSAGING: 6 BEST PRACTICESWith greater focus on mobile access, delivery apps, online reservations and social media here in the digital age, many restaurants may be overlooking a fundamental tool in their marketing mix: restaurant on-hold...
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RESEARCH STUDIES & EBOOKS
How Banks Can Hang Onto Human
Experiential Marketing Handbook
Digital Signage Best Practices
Charting In-Store Trends
In-Store Media Enhances the Shopper Experience
Shopper Sentiments
Quantifying the Impact of Sensory Marketing
The Impact of Sensory Marketing
7 Essentials for Building a Digital Signage Strategy
