Unmasking Halloween’s Retail Potential: Boosting Customer Experience with On-Premise Digital Media In the bustling world of retail, where major holidays often steal the spotlight, Halloween can sometimes be overlooked as a sales opportunity. Yet, hidden beneath...
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing. What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
How Does Digital Signage Work? The what, the how, and the why behind Digital Signage Software If you’ve ever walked into a store or a restaurant and seen digital screens displaying content, you’ve witnessed digital signage in action. Digital signage is a...
Music For Business Why Adding Music to Your Restaurant is a Smart Business Move Do you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even realize it’s...
SMALL BUSINESS MARKETING IDEAS FOR 2023 Starting a small business is a challenging but rewarding adventure for many people. For some, it’s the appeal of working for yourself on your own time. For others, it’s wanting to profit off of a lifelong passion. Whatever...
HIGHLIGHTS FROM ISE 2023:TRENDS, TECH & INNOVATIONS As the doors close on another fantastic ISE event, we reflect on the highlights. This was the third year for ISE at its new Barcelona home, and what a year it was. With 58,107 unique visitors from 155 countries,...
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