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Jaime Bettencourt highlights the evolving landscape of retail, emphasizing the integration of digital experiences within physical stores as a key trend shaping consumer behavior and expectations in this article on Brands Journal.

Jaime points out that despite the advances in digital marketing, a significant portion of shoppers (two-thirds) remain undecided upon entering a store, open to inspiration and additional purchases.

The article outlines the pivotal role played by digital screens in the retail environment and discusses the importance of a seamless omni-channel experience, where customers expect a blend of in-person and online shopping conveniences.

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