Navigating the Retail Landscape in 2026: Insights from Retail Specialist Ian Scott How can retailers’ structure for success in the year ahead? That’s the question we posed to retail specialist Ian Scott. With over 20 years’ experience, Ian has a unique understanding...
Jaime Bettencourt highlights the evolving landscape of retail, emphasizing the integration of digital experiences within physical stores as a key trend shaping consumer behavior and expectations in this article on Brands Journal.
Jaime points out that despite the advances in digital marketing, a significant portion of shoppers (two-thirds) remain undecided upon entering a store, open to inspiration and additional purchases.
The article outlines the pivotal role played by digital screens in the retail environment and discusses the importance of a seamless omni-channel experience, where customers expect a blend of in-person and online shopping conveniences.