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The Music That Keeps Customers Shopping

An insider look at the popular genres of in-store music that influence your customers to stay longer and spend more (or leave faster!)

Walk into any thriving business and you’re likely to be greeted by upbeat songs, feelgood sounds, and positive vibes.

That’s no accident.

Music is a powerful tool for shaping the shopping experience and influencing customer behavior.

In the United States, 83% of shoppers prefer hearing music when they shop. And more than two in three shoppers say the right music is important to them.

But when it comes to business success, the right in-store music does more than fill the silence— it keeps customers in the store longer, boosting sales and enhancing brand loyalty.

Music is the number one factor in lifting a shopper’s mood in-store, with an overall positive impact on 85% of global shoppers.

The Genres That Keep Customers Engaged

When creating an inviting atmosphere in your place of business, not all music genres are created equal. According to recent surveys, certain types of music are particularly effective at making customers want to stay and shop longer.

Here’s a breakdown of the leading genres that encourage customers to linger:

Pop Pop music reigns supreme when it comes to drawing customers into a store and keeping them there. Its catchy, upbeat nature creates a lively atmosphere that appeals to a broad audience, making it an excellent choice for most retail environments.
Rock Rock music, with its diverse subgenres, offers something for everyone. From classic rock to more modern alternatives, rock music energizes the space, making it a popular choice for stores looking to create a vibrant and dynamic shopping environment.
Alternative Alternative music offers a more niche appeal, often resonating with younger, trend-conscious shoppers. Its edgy and diverse sounds help create a modern, trendy atmosphere that appeals to a specific demographic.
Classical Classical music might surprise some with its effectiveness in retail settings. Its calming and sophisticated tones can create a relaxed and upscale shopping experience, making it ideal for stores that want to exude elegance and refinement.

%

of younger customers say they’ve stayed in a physical place of business longer because they were enjoying the music.

Hip-Hop Hip-hop can be particularly effective in stores targeting younger audiences or those who want to create an urban, energetic vibe.
Jazz Jazz adds a touch of sophistication and can be particularly effective in creating a laid-back, stylish atmosphere. Its rich and complex sounds can enhance the shopping experience in high-end stores or boutiques.
R&B/Soul R&B and soul music, with their smooth and soulful sounds, create a warm and inviting atmosphere, making customers feel comfortable and encouraged to explore.
Indie Indie music appeals to those who appreciate unique and non-mainstream sounds. It’s a great choice for stores that want to differentiate themselves and attract a discerning crowd.

Mood Media offers top stations that play the best in pop, rock, alternative, classic, hip-hop,jazz, R&B, soul, indie, and any other genre of music to fit your brand.

Small businesses can start today with a free music player from Mood.

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Larger companies looking for customer solutions should contact our sales team to learn more about enhancing your brand experience.

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The Genres That Send Customers Packing

While the right music can entice customers to stay, the wrong tunes can have the opposite effect. Here are the genres most likely to make customers head for the exit:

%

of shoppers warn they’ll disengage if brands make poor music choices such as unenjoyable or “unfitting” music or music that’s played too loudly.

Metal Metal music tops the list of genres that prompt customers to leave. Its intense and aggressive nature can be overwhelming in a shopping environment, making it less suitable for most retail spaces.
Gospel Gospel music, while uplifting in certain contexts, might not align with the preferences of a diverse customer base in a retail setting, leading some customers to disengage.
Hip-Hop Though hip-hop can attract younger audiences, their strong beats and sometimes explicit lyrics can alienate other customer segments, causing them to leave.
Country Country music can be polarizing. While it has a dedicated fan base, its distinct style may not appeal to everyone, leading some shoppers to seek quieter pastures. If your business has a Western theme, then country music may be a great fit; for others, that may not be the case.
Punk Punk’s rebellious and loud character can clash with the relaxed shopping experience most customers seek, making it a risky choice for background music.

Take these results with a grain of salt of course. The music you play in your business needs to fit your brand. If aggressive punk and metal resonate with your customers – go for it!

Music: The Sound of Your Brand’s Success

The power of music in retail is undeniable. It’s not just about filling the airwaves; it’s about creating an experience that resonates with your customers and aligns with your brand.

Mood Media understands the important decision-making that goes into selecting the right music to boost sales and enhance brand loyalty. With expertly curated playlists tailored to your specific business needs, Mood Media helps create an environment where customers feel welcome, engaged, and encouraged to shop longer.

From the infectious beats of pop to the relaxing tones of jazz, Mood Media’s music solutions are designed to enhance the shopping experience, making your store a place where customers love to linger.

So, why not let the right music set the tone for your brand’s success?

Discover how Mood Media can transform your store’s atmosphere and elevate your brand by visiting Mood Media’s Music Solutions. Let’s create a soundtrack that elevates your business.

Interested in finding the right music for your brand?
Small businesses can start today with a free music player from Mood.

Get Started

In need of even more solutions to elevate your customer experience?
Contact our sales team to learn more.

Contact Us

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